Comparison between Weetabix and Kellogg's Coco Pops on Marketing Principles

Principles of marketing

Executive summary
Marketing is the set of many different procedural activity for the creation of an effective
communication, value, statistical distribution of the valuation to make extreme income. The main
aim of this report is to find the comparison between the Weetabix and kellogs based on the target
market, product, place, price and promotion. In this report secondary data is used to determine
their strategy.

Table of Contents
INTRODUCTION .............................................................................................................................5
Comparison between Weetabix and Kellogg's Coco Pops on the basis of target ........................5
Comparison on the basis of product of the brand..........................................................................6
Comparison on the basis of Pricing strategy.................................................................................6
Comparison on the basis of place or channel of distribution........................................................7
Comparison on the basis of Promotional method or channel of communication........................8
CONCLUSION .................................................................................................................................8
REFERENCES.................................................................................................................................10