Rolling Rock's Ethical Business Practices

This assignment delves into the ethical business practices implemented by Rolling Rock, an American beer company. It examines their mission statement, code of conduct emphasizing respect, integrity, and non-discrimination, values orientation focusing on accountability and commitment from employees, public-facing values stressing societal development and environmental sustainability, and the role of an ethics officer in enforcing compliance through monitoring, feedback mechanisms, and penalties for breaches.

Running head: BUSINESS ETHICS
Business Ethics
Name of the student
Name of the university
Author note

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Description
Rolling rocks is an American company which is primarily into the production of beer. The
company through its official website states that the company is dedicated to manufacturing beer
which would be loved by the people. The company brews more than a 100 beer brands in the
country. The companies also hold about 45.8% percentage of shares in the beer market. The
company has the motto of “working together and winning together”. The ambition of the
organization is high but the organization itself if always grounded (Home, 2017)
Companies Mission Statement
A mission statement of an organization sets out the goals which the organization seeks to
achieve. Rolling rocks had been initiated in the year 1939 by the Tito Brothers. According to
Ferrell et al., (2015) a mission statement has to set out the objectives which the organization and
its employees must be motivated by and always strive to achieve.
“We obsess over originality.
We choose to follow paths few dare explore.
We seek to discover expressions of self that reveal the independent spirit in all of us.”
Code of conduct
The guiding principles and the expectations of an organization are set out through the code of
conduct.
At rocking rolls the code of conduct is to enhance workplace relationships along with the
relationship of the organization with the outside world.

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 The employers must be respectful to each other in the work place
 They should not indulge in any bullying activity
 They should not indulge in the practice of discrimination
 They should support the right of other employees
 The employees must upheld integrity in the market place
 They must not indulge in any behavior which is not ethically or morally correct in the
market place
 They must not indulge in any act of corruption
 The employees must incorporate ethical behavior in all their activities
 Their activities must manifest high degree of diligence, care and morality.
 The employees must be responsible towards their works so that the best interest of the
stakeholders can be assured.
Values orientation (accountability and commitment of employees)
Rocking Roll feels proud to give its clients around America the product which have been
promised to them. The employees always strive to work ethically and ensure that they secure the
best interest of the organization. They understand their roles and also their liabilities in relation
to the organizational interest. They must always act and good faith and avoid any conflict of
interest.
Statement of values (addressing the public as well as stakeholder)
It is the duty of all businesses to not only make profits and look after its stakeholders but also to
engage in the development of the society as a whole. The organization has a strong sustainability

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policy to take care of the environment. The organization also pledges to direct a percentage of its
income to the development of the society.
Ethics officers (penalties enforcement and monitoring.)
A committee is established within the organisation which is headed by the ethics officer. The
post has been created by the organisation in order to strengthen the compliance of ethics within
the organisation. The role of the committee headed by the ethics officer is to ensure the
enforcement of the code of conduct monitoring how the employees are complying with the code
of conduct and setting on penalties for the breach of the code of conduct by an employee.
The code of conduct is enforced through a collateral contract which is formed between the
employee and the organisation along with the contract of employment. Through the contract the
employees agree to abide by the principles provided by the code of conduct while discharging
their duties in relation to the organisation. Along with provisions of strict enforcement the
employees are made aware about the importance of such policies within the organisation through
training and awareness programs.
There are several strategies which are employed by the committee in order to monitor
compliance with the code of conduct. Periodic feedback is taken from the employees in relation
to how they feel about the workplace and there colleague. A complaint box has been set so that
any employee who is facing issues within the workplace can make a complain without having
the fear of being targeted. It is also the duty of the officer to monitor the compliance with the
code of conduct personally through various inspection.
It is also the function of the committee to set out penalties in situations where the code of
conduct has been violated. The penalties are set out within the company at three levels. These

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levels are namely serious penalties which involved termination or long term suspension from
work. This penalty is often provided for offences which result out from a serious breach of the
code of conduct. Medium penalties which involve suspensions as well as salary deduction and
often result out of less significant breach of the code of conduct. Minor penalties which include
warnings and salary deduction and result out of minor beaches of the code of conduct.

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References
Home. (2017). Rollingrock.com. Retrieved 13 October 2017, from http://www.rollingrock.com/
Ferrell, O. C., & Fraedrich, J. (2015). Business ethics: Ethical decision making & cases. Nelson
Education.