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Globalization Strategy for South Shore Furniture

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Added on  2019-09-30

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This article discusses the globalization strategy, product quality and design, and layout design and process for South Shore Furniture. It also highlights the reasons why South Shore should globalize.

Globalization Strategy for South Shore Furniture

   Added on 2019-09-30

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ASSIGNMENT[Document subtitle]
Globalization Strategy for South Shore Furniture_1
2Globalization strategySouth Shore should enter the neighborhood countries in order to expand its operations and sell the products internationally. This will help the company to create more networks with the suppliers, and the South Shore will be able to analyze that what the competitive market of that country is demanding. Further, the company should use the successful campaign of marketing in order to attract the customers and identifying the targeted segment of the customers in order to sell the products of furniture. The South Shore should create a slogan which should be accepted by the people of various countries as this will help the company to attract the customers more quickly. This will help the company to manage the diversity of culture and further the company will be able to attain a strong market presence along with the generation of the revenues to a great extent (Scott, A. J. 2006).The reasons which show that the South Shore should globalize are as follows: The company is having a clear mission and the vision and is focused to achieve the goals and objectives by satisfying the needs of the customers irrespective to the conditions of the market.The customers can assemble the products by themselves which leads to humungous reductions in the cost to a great extent, and this helps the South Shore to develop a base of customer loyalty as well.The South Shore uses the indicators of the key performance in order to identify the strength of their performance and identifying that the resources are being used adequately and the long term relations are developed with the suppliers.The South Shore is having the focused range of the products of furniture along with the attractive design of the products which helps the company to attract the customers and retain them for a longer period of time.
Globalization Strategy for South Shore Furniture_2

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