Small Business Enterprise

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SMALL BUSINESS ENTERPRISE
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SMALL BUSINESS ENTERPRISE
Contents
TASK-1:......................................................................................................................................................3
Introduction:................................................................................................................................................3
Comparison of Tangle Teezer Limited with a similar industry:...............................................................6
Task 2..........................................................................................................................................................7
Task 3........................................................................................................................................................10
Task 4........................................................................................................................................................14
References:................................................................................................................................................18
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TASK-1:
Introduction:
To analyze and make a report of a small business enterprise, one must follow the Dragon Den
Series. The name of the selected company is Tangle Teezer Limited. The CEO of the company is
Shawn Pulfrey. As both the creator and CEO of Opus Recruitment Solutions, Shawn represents
upon more than twelve years’ industrial familiarity and thirteen years’ staffing experience to lead
both the business and every individual advisor on the path to victory. One of the directors of the
company is Mr. Matthew Paul Lumb; Shawn Pulfrey is the Managing Director of the company.
Mr. Stephen Charles Stewart is the mutual director of the company.
Background of Tangle Teezer Limited:
Tangle Teezer’s initiator, Shaun Pulfrey, started a profession in 1978 as a hair colourist. Right
through his career, he was employed at Pierre Alexandre, Richard Ward, Nicky Clarke and
Toni&Guy salons (Cowling, Liu, and Ledger, 2012). In 2002, Pulfrey unconfined ‘I Wanna Be
Blonde,' a book putting his insider fashion guidelines. Pulfrey started to make inquiries and build
up the proposal for Tangle Teezer brushes, with the aspiration of forming the world’s foremost
specialized detangling device, in 2003. In 2005, he remortgaged his house to sponsor the
manufactured goods launch. Pulfrey came out in 2007 on Dragons’ Den. Plunging to Peter Jones,
James Caan, Duncan Bannatyne, and Deborah Meaden; he presented 15% of the Tangle Teezer
product for $80,000, however, was discarded by the series. Jones categorized the brushes as a
very low-quality product; Caan said that the products were not time worthy and Bannatyne
showed extreme anger towards the product. Nevertheless, when the event came out, the Tangle
Teezer website stopped as a consequence of public requirement, with 1,500 orders cited. In
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SMALL BUSINESS ENTERPRISE
2008, Boots commenced supplying the brushes, and in 2009, the product had earned a profit and
began to develop into an international market (Cooper and Burke, 2011).
Activities:
Tangle Teezer Limited is a company which provides hair brushes. They make world's first
detangling hairbrushes (Tricker, 2011). Their brushes are famous worldwide, in fact, some
famous Hollywood celebrities also use their products. It is a small company with high ambitions.
Their group activities are behind their qualitative products. At present, the company has 22
employees who work very hard to maintain the quality of the product (Cahn and Donald, 2010).
Business Locations:
Opus Recruitment Solutions have expanded their business in New York, London, England,
Amsterdam, Wales, Brixton, etc.
Strengths and Weaknesses of Tangle Teezer Limited:
 Strengths:
1- One of the strengths of the company is that it is a small business so that it can benefit
the local people and the local market.
2- Their products are very innovative and fashionable, which attracts customers.
3- They promise that the hair brushes detangle hairs gently and in a painless way. The
female customers are very much attracted towards their products (Zhulina and
Rubinstein, 2012).
4- The look of the brushes is quite simple and elegant, and it gives some silky talk.
5- The brushes are very easy to clean, and it takes less time to clean.
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6- Their packaging is unyielding, and the brushes will also fit in small handbags so that
the customers can easily carry the product with them (Koch and Lockwood, 2010).
7- The product is suitable for all types of hair, and their brushes take good care of hair.
8- Other than hair brushes, they also provide their customer's different types of hair
styling kits.
9- Customers find the company more trustworthy than other similar companies. Because
of their reputation, most of the Hollywood actresses use this product, and they gave a
positive review about the product.
 Weaknesses:
1- The company did not have a good financial backup plan at first. There were no proper
strategies about the company's financial future (Anon Higon and Driffield, 2011).
2- The physical assets of the company are not so good. Their main product is hair brush,
which demands that it detangles hair gently. But some customers complained that the
products of the company were not up to the mark. The conditions of the equipment
are also not so good.
3- It is a small business, and so it can hire only a limited amount of employees. The
workload of the company is a lot more than their human resources, and because of
this reason the work process becomes very slow (Tangle Teezer Limited, 2012).
4- The workflow of the company is not better than other similar companies.
5- Because of employment issues, the market position of the company is also indigent.
6- Dragon’s Den rejected their patents, which put their intellectual property in jeopardy.
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7- All these issues ultimately affect the company's growth. The extreme competition
also sabotages the company's potential growth.
Comparison of Tangle Teezer Limited with a similar industry:
Incorporate
d
Net
Worth
Turnove
r
Employees
Tangle
Teezer
Limited:
17th March
2005
$6.05m 23.18m 22
Auraley
Limited:
20th July 2011 $86.96k 17.24m 56
From the above annual chart, it is shown that Tangle Teezer Limited’s financial performance is
better than another company or similar industry. Apart from these statistics, Tangle is also way
more superior in its business locations. The board members of the company are more
enthusiastic, and they make great strategies to strengthen their company's reputation and
achievements. Their use of technologies is more modern than other agencies. They not only
depend on the product’s quality but personally take tests of their employees’ capabilities. Tangle
has a reputation of earning 24.56m, which is a lot more than other hair brush companies. Their
group performances are quite famous among their customers and other peoples. Their strategic
plans play a crucial role in the competitive market and place them in the highest position. Thus,
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