Study Of Financial Performance Of Levi Roots Reggae Reggae Foods Ltd

Added on -2020-02-05

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SMALL BUSINESS ENTERPRISE1
Table of contentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................3Company Profile..............................................................................................................................3Providing a comparative analysis of financial performance of business in last financial year andassessing strengths and weakness (AC 1.1).....................................................................................4Comparing performance in the areas of marketing, production, sales, use of technology, humanresources (AC 1.2)...........................................................................................................................5Task 2...............................................................................................................................................7Recommendations regarding the weaknesses of Levi Roots Reggae Reggae Foods Ltd (AC 2.1)7Analysis of the steps through which the existing performance can be strengthened (AC 2.2).......8Suggestion regarding the new areas where the organization can expand (AC 2.3)........................9Task 3...............................................................................................................................................9Giving assessment on persisting business plans and objectives (AC 3.1).......................................9Reviewing plans for business and suggesting areas for making relevant changes (AC 3.2).........10Preparing an action plan for implementing changes (AC 3.3)......................................................11Task 4.............................................................................................................................................12Impacts of proposed changes on business as well as on its personnel (AC 4.1)...........................12Planning for managing changes within the business (AC 4.2)......................................................13Analysing improvements in business performance over at least past two years (AC 4.3)............14Conclusion.....................................................................................................................................15References......................................................................................................................................162
IntroductionThe modern era is comprised of flourished small business enterprises which have contributed tothe booming industry of UK. SMEs have significant efforts in adding to the national income ofUK. The development of the UK market in this global era in each of the fields has been due tothe emerging Small business Enterprises. The study assist in portraying the comparison amongthe financial performance of the companies which have evolved due to the medium of televisionthrough a series called Dragon’s Den. the company that has been considered for analysing thebusiness performance is Levi Roots Reggae Reggae Foods Ltd. Task 1Company ProfileLevi Roots Reggae Reggae Foods Ltd. had commenced on 18 February in the year 2008 and hadsustained for so long till date due to the series Dragon’s Den in UK. The concerned companywhich has been taken up for performing the business analysis is Levi Roots Reggae ReggaeFoods Ltd. the company has a matrix organisational structure which consists of 2 activesecretaries along with 2 active directors (startups.co.uk, 2017). Levi Roots had emerged based onthe making of a particular and unique Caribbean flavoured sauce which had been remarkable andinstant hit on Dragon's Den. The ’Levi roots’ brand had been identified with endless possibilitiesof getting popular after the investors- Peter Jones along with Richard Farleigh invested 50,000against 40% equity (www.leviroots.com, 2016). The British-Jamaican proprietor, Levi roots hadput his name in famous series such as music albums, cookbooks as well as his own good festivalinspired through Caribbean city lights, owned a cooking show on BBC TV and even planned tolaunch a global and varied chain of distinct restaurants to make the business far more popular.The company employs almost 30 people and had a net worth of 322.4k as a total turnover. Thecompany had been flourishing more than almost 5 years being a start-up (Demil et al. 2015,p.10). 3
Providing a comparative analysis of financial performance of business in last financial yearand assessing strengths and weakness (AC 1.1) As supported by Estampe et al. (2013, p.250), the proper management of an organization deal inthe better understanding of the situation and by comparing o e organization with that of another.It is evident that use of the organizational financial statement works the best in the understandingof the situation of one organization with that of the others. It is evident that the operation in theorganisation is for the smooth development of the society as well as the stakeholders of theorganization. Below is the comparison between two organisations of same sectors and from samegeographical locationFigure 1: Balance sheet of Levi Roots(Source: www.leviroots.com, 2017)4

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