Online Shops and the Change of People Behaviour in Shopping

ONLINE SHOPS AND THE
CHANGE OF PEOPLE
BEHAVIOUR IN
SHOPPING

ABSTRACT
The recent growth of online shopping and consumer increasing interest in purchasing
over the net have significantly changed. Today's, the customer are inclined to accept the change
and keep their eyes on the benefits that can obtain from the online purchase.
Thus, the main purpose of this study was to “To analyse the influence of online store over
purchasing behaviour of people toward shopping. Therefore, the finding of this has suggested
that online purchase intention are significantly related to the gender, age, education, purchase
frequency and distribution channel etc.
Henceforth, it also has been stated out that consumer buying behaviour get affected by the
product, purchase price, expensiveness, service like return etc. The present framework of the
research enhance the understandings of the factor that affects the online shopping behaviour and
marketing in order to enhance the online purchase.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
1.1 Study background .................................................................................................................1
1.2 Aim .......................................................................................................................................1
1.3 Objectives .............................................................................................................................1
1.4 Research questions ................................................................................................................1
1.5 Rationale ...............................................................................................................................1
1.6 Significance of the study .......................................................................................................2
LITERATURE REVIEW ...............................................................................................................2
2.1 Concept of online shopping ..................................................................................................2
2.2 Impact of online stores on purchasing behaviour of customers of Marks & Spencer...........3
2.3 Relation between changing behaviour towards shopping and online stores of Marks &
Spencer ........................................................................................................................................4
RESEARCH METHODOLOGY ....................................................................................................5
RESULT AND FINDINGS ............................................................................................................6
ANALYSIS .....................................................................................................................................8
CONCLUSION..............................................................................................................................11
RECOMMENDATIONS ..............................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
1.1 Study background
Online shopping has been emerging as one of the routine tasks of individuals. Ranging
from household equipments to luxurious needs the customers are getting engaged more into the
online purchasing. The service providing organisations are also shifting from the conventional
physical stores to the online stores. The online shopping services has allowed organisations to
explore the vast range of market while customers are allowed to have opportunity to explore
huge product and service range with the best quality (Hasan, 2016).
Thus, present report is based on the business activities of Mark & Spenser, it is the major
British multinational retailer. Therefore, this enterprise is highly specialised in selling high
commodities, home products and food commodities to the customers.
The changing perception and behaviour of customers towards products is encouraging service
providers to meet the expectations and demands of people so that they can survive in highly
competitive market build by online shopping trends. The online purchasing is completely
shaping the choices, selection criteria for choosing product, payment techniques, customer
services and operational framework of service providers.
1.2 Aim
“To analyse the influence of online store over purchasing behaviour of people toward
shopping: A case on Mark & Spencer”
1.3 Objectives
 To examine the concept of online shopping.
 To determine changes that are brought by online stores in purchasing behaviour of
customer in Mark & Spencer
 To accelerate the relation between online stores and changing behaviour of people toward
shopping in Mark & Spencer.
1.4 Research questions
 What is the concept of online shopping?
 Discuss about the changes that has brought by online stores within the purchasing
behaviour of customers in M&S?
 What is the relation between online store and changing behaviour of people toward
shopping in Mark & Spencer?
1.5 Rationale
The online shopping is becoming very trending and both customers and organisations are
adopting the concept. The growth opportunities and excellent purchasing experience made the
approach highly appreciated and necessary. Thus, it is very important to conduct relevant
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