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TABLE OF CONTENTS TITLE I: Consumer Behaviour for Online and Offline Shopping

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Research project TABLE OF CONTENTS TITLE 1 1.1 Background of the study 1 Aim1 Objectives 1 Research Questions 1 1.2 Rationale of the study1 1.3 Literature Review 2 Concept of consumer behaviour 2 Difference between online and offline shopping 2 1.4 Research methodology 3 Research approach3 Research strategy4 Research design 4 Data collection 4 Sampling 4 Research limitations5 1.5 Time scale5 CONCLUSION 6 REFERENCES 7 TITLE To understand the consumer behaviour for purchasing within social networks as compared to the individual spaces. 1.2 Rationale of

TABLE OF CONTENTS TITLE I: Consumer Behaviour for Online and Offline Shopping

   Added on 2020-06-06

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Research project
TABLE OF CONTENTS TITLE I: Consumer Behaviour for Online and Offline Shopping_1
TABLE OF CONTENTSTITLE..............................................................................................................................................11.1 Background of the study............................................................................................................1Aim..............................................................................................................................................1Objectives....................................................................................................................................1Research Questions.....................................................................................................................11.2 Rationale of the study................................................................................................................11.3 Literature Review.......................................................................................................................2Concept of consumer behaviour..................................................................................................2Difference between online and offline shopping........................................................................21.4 Research methodology...............................................................................................................3Research approach......................................................................................................................3Research strategy........................................................................................................................4Research design...........................................................................................................................4Data collection............................................................................................................................4Sampling.....................................................................................................................................4Research limitations....................................................................................................................51.5 Time scale..................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
TABLE OF CONTENTS TITLE I: Consumer Behaviour for Online and Offline Shopping_2
TITLETo understand the consumer behaviour for purchasing within social networks ascompared to the individual spaces.1.1 Background of the studyConsumer behaviour can be considered as activities of the customers in association withthe purchases and usage of products and services. It is completely their choice whether they wantto shop online or offline (Hawkins, Best and Coney, 2010). Different people have differentperceptions as according tot heir comfort, choice etc. Although by both the means, the basicpurpose of people is purchasing the stuffs but there are enormous differences between the both.When people went on stores, retailers, there they express to the staff what they want which mayinclude the type, colour etc. The staff member shows the available stock of what they want andthen it is up to customer if they like it or not. But while shopping online, the person just puts-intheir preferences and they get various options. Then, it is completely their choice whether theypurchase it or not. Both the means of shopping, online and offline have their own pros and cons.So, it depends on the customer what they want to go for and what is suitable to them. AimTo understand the behaviour of consumers for shopping within social networks ascompared to the individual spaces. ObjectivesTo analyse the concept of consumer behaviour.To understand the difference between online and offline shopping.To recommend ways by which the behaviour can be analysed of different consumers foronline and offline shopping. Research QuestionsQ1 What is the concept of consumer behaviour?Q2 What is the actual difference between shopping offline and online as according to thecustomers?1.2 Rationale of the studyThe topic “consumer behaviour for making purchases via social marketing websites ascompared to the individual spaces” because there are various people nowadays who prefer onlineshopping as compared to the offline one and vice versa. So, for studying the differences between1
TABLE OF CONTENTS TITLE I: Consumer Behaviour for Online and Offline Shopping_3

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