Influence of Ethical Issues in Marketing Planning

Marketing Planning
Ethical Issues

4.1 Influence of ethical issues in
marketing planning
It has been spotted that the ethical issues have great impact on the marketing
planning so it is necessary for management of Nivea to understand the ethical factors in
better way.
Ethical issues can influence the profit margin ratio by affecting the overall
operations of Nivea. It can also create some barriers for Nivea while dealing with
competitors in the same industry. Other than this, the unethical work culture can also
impact the brand image in negative manner.

Contd...
 Value of skin care products is essentail otherwise customer will
think negative which will impact operations.
 Value of enhanced well-being is also necessary as it creates better
brand image. It will impact marketing plan in positive manner.
 Use quality resources is also essential as avoidance of quality
resource will impact the market plan in negative manner.

Contd...
For example, the Nivea has used the media channel to promote its
products but it got involved in unethical practice due to some
circumstances then it will impact the brand image in negative
manner.
It can also be understand by another example such as Nivea can
selected pricing of product in unethical way then it will decrease the
sales of business. In this it is necessary for organisation to select the
pricing of products in ethical manner.