Marriott Hotel: International Marketing Strategies, Booking, Cancellation and Reward Policies

Verified

Added on  2023/04/23

|9
|566
|168
PowerPoint Presentation
AI Summary
Marriott is a renowned American chain of hotels operating in many countries. This presentation discusses the influence of globalization on the standardization of international marketing strategies for the hospitality industry, with Marriott International Hotel as an example. It also covers Marriott's booking and cancellation policies, reward program, and services such as hotel packages, car and tour parking, gift cards, wedding services, business events and meetings.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.
Document Page
MARRIOTT HOTEL

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
INTRODUCTION
Marriott is American diversified chain of hotels which operates in many counties of the
world. Further it was founded in the year 1993 by J. W Marriott. Further it is one of the
most renowned brand in hospitality industry and operates with an force-work of around
200000 employees. In order to analyse the influence of globalization on the
standardization of international marketing related strategies for hospitality industry an
enterprise is selected which is named as Marriott international hotel. It is one a famous
luxury hotel in United Kingdom that provides full services hotels and resorts to their
customers. This hotel has listed its name on the fortune 500 list of company and has
been operating in more than 3700 locations in 75 countries. Marriott international
hotel contain the team of 199929 employees that are dedicatedly working towards the
objectives of an enterprise in an effective way. Marking an effective presence in
international market is not an easy task but its required varied efforts from the
managers of an enterprise.
Document Page
Cont..
In this respect, there are various types of international marketing strategies identified
that are being currently used by manager of an enterprise with an aim to establish
their remarkable presence at global platform. Hotel uses most cost effective
distribution system which is being called by the name of MARSHA (Sales & Marketing,
2014). It is by complying assistance from such type of marketing strategies only
managers of an enterprise are able to mark their effective presence in global market.
They complied with a most effective loyalty programs that enable them in a way to
maintain an effective and cordial relationship with that of their global customers.
Document Page
BOOKING POLICY
In order to book a room in Marriott a person is required to visit its online website
and then need to search for the hotel.
Further he/she is required to provide information regrading his/her entire program
of stay.
In need to book a room in the hotel a person is required to provide a request
before 48 hours.
As per the policy of the hotel, a person needs to make 50% of the payment at the
time of booking the room.
The booking amount will be be refunded

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Contd....
Marriott offers advance booking services to worldwide customers
Offers mobile check-in booking services to its customers
Preferences are offered while online booking
Requires advance payment during the time of special events.
Document Page
CANCELLATION POLICY
A person is required to pay 20% of the charges in case if he/she cancels the room
before 24 hours.
After 24 hours no refund will be provided to any of the person
A person is also required to follow proper process regarding cancellation
After cancellation a message will be send to the person regrading confirmation of
the cancellation
Cancellation policy is different as per the country and tourist destination
Advance intimation regarding cancellation
Document Page
REWARD POLICY
Rewards such as free nights
On the basis of reward points
Based on membership

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
SERVICES
Hotel packages
Car, tour parking
Hotel and flight packages
Gift cards
Wedding service
Business event
Business meeting
Document Page
Thank You
1 out of 9
circle_padding
hide_on_mobile
zoom_out_icon
[object Object]

Your All-in-One AI-Powered Toolkit for Academic Success.

Available 24*7 on WhatsApp / Email

[object Object]