International Hotel Management: Marketing Plan of Marriott

International Hotel Management

Table of Contents
Introduction......................................................................................................................................3
Marketing Plan of Marriott..............................................................................................................3
Marketing Mix........................................................................................................................3
Creating Customer Value and Engagement...........................................................................4
The Marketing Environment (Micro).....................................................................................4
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7

Introduction
Hospitality Industry is one of the largest industry that includes accommodation services,
food and beverages services, logistic, etc. In this report a discussion on International Hotel
management and its marketing plan are explained. The Chosen Organisation is one of the
renowned Hospitality Industry Marriott International. The Hotel have its existence in various
countries and was established in 1927.
Marketing Plan of Marriott
Marketing Mix
Product-
Marriott is a Multinational Hospitality Industry that manages a large chain of resorts and
Hotels. The one of the main product of Marriott is their Hotels, they earn huge profit by this core
product (Vives, Jacob and Payeras, 2018). They divide their services in three types actual,
augmented and core which includes different services such as Resorts, Hotels, Lodgings,
Hospitality Management, etc. From all these products a huge income is generated by Hotels.
They have various types of Hotels like Marriott Hotels and Resorts, Fairfield Inn, TownePlace
Suites, Marriott Vacation Club, JW Marriott Hotels and Resorts, Courtyard Residence Inn, etc.
They provide excellent services in Hotel that satisfy needs and demands of Customers. The
Services include medical facilities, secretary on demand, 24*7 Internet, Credit Card Facility, etc.
The Each Brand of Hotel is Unique and recognised in Market.
Price
Marriott Hotel adopts premium pricing strategy to attract customers, they target upper
class segment which includes, families, corporate, travellers and Honeymooners. According to
their premium pricing strategy they also offers value based services and product to their
customers that increases the Brand Image of Hotel. Marriott Hotel provides Excellent Services to
their customers and charges premium rates. The Customers are ready to pay high amount if Hotel
provide best services according to them (Wood, 2017). The main aim of Hotel is to satisfy the
demand of customers that enable them to gain maximum revenue.
Place
The presence of Marriott Hotel is in various countries across World and it is located in
several places such as near central parks, highways and airports. The Location also attracts