54 - SMALL BUSINESS ENTERPRISE

SMALL BUSINESS
ENTERPRISES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of the Swing Patrol....................................................................................................1
1.2 Comparative analysis and evaluation of business performance............................................3
TASK 2............................................................................................................................................4
2.1 Actions to overcome weaknesses..........................................................................................4
2.2 Ways to maintain and strengthen current performances.......................................................5
2.3 New areas for making expansion..........................................................................................6
TASK 3............................................................................................................................................7
3.1 Assessment of business objectives and plans........................................................................7
3.2 Business plan and areas of changes......................................................................................8
3.3 Action plan for the implementation of change......................................................................8
TASK 4............................................................................................................................................9
4.1Implication of the adopted changes........................................................................................9
4.2 Plan for how changes will be managed in business............................................................10
4.3 The improvement of business performance for the stated organization.............................11
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Small and medium enterprises are the organizations including the not more than 250
employees and the annual turnover of these organizations are below 50 million euro.
Additionally, the sales operation of these firms are limited within the country. These companies
have huge scope of growth and development at national and international level. The stated sector
offers employment opportunities to the population to of an economy. In UK, the act relating with
same and medium enterprises are different as compare to the another business organizations. The
present document is prepared with a motive to explain the strength and weakness of Swing patrol
(Obeng and Blundel, 2015). Although, swing patrol is a dance academy which provides training
to both the men and women. This organization falls under the category of small and medium
enterprises. The firm has smaller staff with limited number of operations the organization is
performing. This document will explain the ways through which the weakness of this company
can be ascertained. In addition to this, report provides development plan which will enlighten the
areas of development by the organization. This will aids the company to make appropriate
business decisions (Goss, 2015).
TASK 1
Business name: Swing Patrol, London, UK
Mission: The mission statement of Swing Patrol is to share a joyful, wonderful and
enjoying dance services to build passionate and professional dancers.
Vision: The vision of the company is to become a leading and successful dancing
organization through having an excellent audience base
Aims and objective: To learn friendly swing and varied dance forms such as Jitterbug,
Blues, Solo Jazz, Balboa, Charleston and other vintage styles.
Ownership structure: It is a form of sole proprietorship that is only owned by Scott
landed. He is own responsible to manage and regulate all the activities and services delivered to
achieve success (Blackburn, Hart, and Wainwright, 2013).
History/background: Initially, it had begun its journey where it was primarily schooled
by radio. In the beginning period, it taught dancing styles especially to youth generation and
sport clubs. Thereafter, Scott started their operations in Washington, Melbourne and other places.
In April, 1998, the company registered its operations and activities (Swing Patrol history, 2015).
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In the duration of 1997 to 1998, its Ballroom, Lindy Hop, Rock and Roll enlarger its volunteer
base and reached success. It started its journey with only 23 students which continuously goes up
and now, it have more than 1000 dancers.
Activities and operations: Swing Patrol specializes in teaching different variety of
dancing styles so as to develop incredible and highly talented dancers in Vintage era (Ebert and
et.al., 2014). It conducts more than 40 weekly dancing styles at around 35 places in the London,
UK. it mainly conducts Lindy Hop as well as Blue social dance classes for the volunteers and
participates (Swing Patrol, 2015). It carries out its activities and operations through a passionate
teaching team, Mike Legenthal who is expertise and specialises in teaching Jazz and blues.
Number of dancers: Swing patrol’s excellent, passionate and dedicated teaching staff
teaches variety of dance forms to more than 1000 dancers group.
Locations: London, Sydney, Melbourne and Berlin
Strengths:
 Strong dancer base above 1000 dancers
 European Swing Dance Championship award
 Passionate and dedicated teaching team, Mike Legenthal
 Top 10 performance at Trafalagar square
 Four amazing and excellent performance troupe
 The Swing Patrol is able to provide its services on relatively lesser cost. Because of this,
it is a preferred brand among customers who are fan of fun and entertainment.
 Besides this, the company's marketing strategies are also strong where it uses strong tag
lines for featuring qualities of services. The company has made its success by performing
in a way due to which its name has been recorded in Guinness book of records. The
organisation has its services in different cities which helps in making large customer
base.
Weakness:
 Limited geographical presence in Melbourne, London, Sydney, Tasmania and Berlin only
 Specialises in some specialized form of dances such as Solo Jazz, Balboa, Charleston and
other vintage styles only (Cassar Ittner and Cavalluzzo, 2015).
 The said company is not present in performing dramas and other theatrical performances
which makes its scope very limited. The mentioned organisation channels in less number
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of countries as well. This makes the firm's services very weak and less accessible
(Carraher and Paridon, 2015).
 In addition, the target market for enterprise is also very limited where it use to perform
social dances only with contribution of some volunteers and other staff.
 The workforce employed for various functions have not used much of the props to make
their performances innovative and better.
1.2 Comparative analysis and evaluation of business performance
Razzmataxx Theatre is a competitor of Swing Patrol, who is regular focusing their efforts
to deliver top-quality dance teaching service to the staff. It gives tough competition to the Swing
Patrol to gain dancers traffic and conduct operations in the competitive marketplace. Ratio
analysis is considers as the best technique to quantitative measures and evaluate the comparative
performance of both the SMEs.
Year
Swing patrol Razzmataxx Theatre
Revenues Net profit Net profit margin Revenues Net profit
Net
profit
margin
2011 3400 255 7.50% 3200 300 9.38%
2012 4200 420 10.00% 4050 350 8.64%
2013 4550 300 6.59% 4800 510 10.63%
2014 5100 612 12.00% 5420 610 11.25%
2015 5700 855 15.00% 6020 675 11.21%
Taking into consideration the results, it can be seen that although, both Swing Patrol and
Razzmataxx Theatre’s revenues shows a upward movement, but still, comparative growth in
sales is higher in competitor, Razzmataxx Theatre (Gupta and Makrigeorgis, 2016). In the year
2015, it can be seen that, Swing Patrol’s total revenues has been reported to 5700 Pound,
however, competitors’ total earnings were comparatively greater to 6020 GBP. It may be due to
greater target audiences and growth in demand.
Net profit margin is an effective measure to analyze and evaluate profit generating
capability of the firm by obtaining excessive revenues over the cost incurred during a specified
period. In the year 2011, Swing Patrol’s NPM was 7.50% just doubled to 15.00% in 2015,
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