Dragons Den British Television Series | Report

Added on -2020-02-17

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Small Business Enterprise
Table of ContentsINTRODUCTION......................................................................................................................3TASK 1.......................................................................................................................................31.1..........................................................................................................................................31.2..........................................................................................................................................4TASK 2 ......................................................................................................................................42.1..........................................................................................................................................42.2..........................................................................................................................................52.3..........................................................................................................................................6TASK 3.......................................................................................................................................73.1..........................................................................................................................................73.2..........................................................................................................................................83.3..........................................................................................................................................9TASK 4.....................................................................................................................................104.1........................................................................................................................................104.2........................................................................................................................................114.3........................................................................................................................................12CONCLUSION........................................................................................................................12REFERENCES.........................................................................................................................14
INTRODUCTIONSmall business enterprises are having a small investment of amount and they cannotgenerate more revenues due to not having a high volume of sales. The small business isprivately owned and operated by small number of employees. These enterprises are operatedby owners in the form of sole proprietorship, partnership or corporations. The term 'smallbusiness enterprises' is different from by country, industry in which not more than 50employees were there. Small businesses are very common in many countries which dependon the economic system of the country (Ackermann, 2012). The present report is based onDragon's Den which is a British television series that is hosted by the Evan Davis. SwingPatrol UK Ltd provides the classes of dance and organise swing events for people.Furthermore, the assignment considered the structure of Swing Patrol and the strength andweaknesses are explained.TASK 11.1Swing Patrol has a community of 1000 dancers and passionate team of teachers withfour amazing troupes and small team of staff and volunteers. The troupes is divided into fourparts so that people can enjoy different styles of dance and these are Brat pack in this dancestyle is lindy hop or Charleston, in this approximately member are 16 couples. Second isFred in this dance style is well, lindy hop or Charleston, approximately 10 couples can dodance at a point of time. Third is the Down And Outs in this the dance style is blues andapproximately 6 couples can enjoy this dance style at a point of time. The last one is TheDixie Dinahs in this the dance style is Solo Charleston and twenty ladies can dance (Aremuand Adeyemi, 2011).Strength of this company is that it provide the different styles of dance form to peoplethus, customers can be easily attracted towards this enterprise. They provide an effective andhealthy environment so that people can easily dance. In a day 1000 people are dancingtoghter and they all are supervising with each other The business has achieved several
milestones in the last two years and it has broken the Guinness world record from the largestCharleston dance. This organisation have capacity to to teach a dance up to people of 1000per day. All are also cooperating with each other. As there are so many competitors of thiscompany so the managers are cooperating with each other to maintain the strong position inmarket. On the other side, major weakness of this company is that this organisation is notproviding dance classes in outside the country. So, its brand image is not good in all over theworld (Blackburn, Hart and Wainwright, 2013). The team members are not guiding theproper dance steps to people. All dance experts are not coordinating with each other as wellas the management style is also bad. One of the weakness is also that they are not providingthe online class to dancers. So they are facing the problems. 1.2Performance of Swing Patrol can be measured in terms of market factors as there ishigh competition in the UK market. Company has to improve their overall performance inorder to hit the targets on time. On the basis of employee’s work, the managers can takefeedback form them to improve their quality of services which are being provided tocustomers. All the departments of this company have to work in coordination to improvetheir financial position so that they can easily meet their expenses. The cited company runtwo successful flagship festivals in London i.e. Swing festival and Blues Baby Blues. Thelarge multiple events are also getting successful which provide the variety of sponsorshipopportunities. The marketing areas of this company in Dragon den series is not better becausethis department is not doing their job properly. They use low quality of service to convey themessage of company. The organisation can use different techniques of proper channel ofcommunication so that people can easily understand organisation’s work (Bridge and O'Neill, 2012). Through this, the image of Swing Patrol can improve their brandposition in market to beat other small companies. Human resource department uses newtechnologies to give proper training to dancers. They hire experts to provide training to staffso that it can be easy for them to supervise the employees. The managers of this organisationprovide training and development programme to employees whenever they need the same.Hence, it also increases the knowledge of staff and volunteers to do work in an effectivemanner. Dragon Den is a companion series that provide the main programme to theircustomers. The competitor of this company Deborah Meaden who is also providing an so

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