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5538 Research Project

   

Added on  2023-04-22

6 Pages418 Words306 ViewsType: 306
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TASK 4 RESEARCH PROJECT
5538 Research Project_1

Aims and objectives of study
The main aim behind carrying out the present study will be “To
analyse the role of tourism website in influencing purchase
behaviour of customers: A study on Thomas cook UK”. Further, for
accomplishing aim of the study following objectives will be set which
are as follows:
To determine the significance of developing tourism website in
the modern era
To identify the range of factors affecting purchase behaviour of
customers
To analyse the key benefits of designing effective websites for
tourists of Thomas cook
To recommend the effective was through which Thomas cook can
influence purchase behaviour of its target market
5538 Research Project_2

Methodology
Research approach: Inductive
Research design: Descriptive
Research philosophy: Interpretivism
Data collection: primary (Questionnaire)
Secondary (books and journals)
Data analysis: Qualitative themes
Sampling: 50 customers of Thomas cook (random
sampling)
5538 Research Project_3

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