Business Strategy and Planning Techniques

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION......................................................................................................................3
1.1 Discuss strategic planning process..............................................................................3
1.2 Role of strategy and issues involved in strategic planning..............................................4
1.3 Description of BCG matrix as a growth planning technique...........................................6
TASK 2......................................................................................................................................7
2.1 How SWOT analysis helps in analyzing organizational audit.........................................7
2.2 Environment audit for the organization with the help of porter five forces model..........8
2.3 Importance of the stakeholder analysis with the help of Mendelow’s matrix...............10
3.1 State the difference between vertical and horizontal integration...................................11
3.2 Selecting a entry market strategy for the company........................................................12
TASK 4....................................................................................................................................13
4.1 roles and responsibility for proper implementation of resources...................................13
4.2 Gantt chart for the strategy and milestone.....................................................................13
4.3 assessing all the step in implementing strategy..............................................................14
CONCLUSION........................................................................................................................15

List of figures
Figure 1: swot analysis...............................................................................................................8
Figure 2: Porter 5 Forces Model..............................................................................................10
Figure 3: merger and acquisition..............................................................................................13

INTRODUCTION
Business strategy helps in achieving the organizational objective with the help of
resources. It plays a significant role in making firm sustainable with guiding it in a way to run
its operations in a manner that maximum profits with lowest level of risk and expenses can be
gained. Further, report talks about vision, mission and core competency of firm. It also
emphasizes on the strategic planning process and BCG matrix which helps in analyzing the
competitive position in the market.
1.1 Discuss strategic planning process
Strategy is basically the direction which helps in achieving the organizational goal of
the company. Strategy is made according to the aim and goal of the company. Generally,
company makes strategy to achieve the vision and mission of corporate. In a retail firm,
strategy is the approach which helps in fulfilling the vision and mission of the organization.
Strategy planning is basically planning the strategy or the moves towards fulfilling the goals.
Strategy planning is very long process in which several steps are involved. In a retail firm, its
mission is to become the world’s number one retail organization. Presently its objective is to
expand its business in more countries. Vision and mission are long term goals of the
organization. But the objective is precise goal which has to be achieved in the precise time
period. Further, strategic vision and mission of the company are to achieve competitive
advantage and core competency. Competitive advantage is the benefit which it renders to the
employees. It can be in terms of price; quality etc. Core competency is the feature of the
product or company which cannot be copied by other competitor brand. So for achieving the
short term objective, strategy planning is done by the organization. There are 5 phases
involved in strategic planning process.
 Developing a strategic vision- Company has to develop the strategic which
they want to achieve. Strategic vision of the firm is to become the leading
consultancy firm. For this, it has to plan strategy for competing with its
competitors.
 Setting objectives-After the company has made the vision now to attain this
vision it has to make objective which are short term goals. Presently, the firm
objective is to expand its business in other countries.