Business Strategy for Sony Mobile Corporation

BUSINESS STRATEGY
Sony Mobile Corporation
Task 1

Introduction
This presentation has been prepared to evaluate the
competencies and objectives of Sony. Further,
varied models have been applied to identify the
market performance of Sony. Besides this,
recommendations for future are also included in it.

Company Background
Sony is one of the world's leading mobile
companies providing multimedia devices such as
smart phones, accessories and PC card. Being in the
number forth position of world's largest handset
maker, it has an existence in both developed and
developing markets. It is running around in 40
countries and employing over 7500 employees
across the world.

Vision and Mission of Sony
Vision:
A constant focus on broadband network by using the so far strategy
is the only vision of SMC. It wants to hold its position as a world's
largest broadband entertainment company.
Mission
(a) With a never ending passion for technology, SMC has pledged to
create a broad range of innovatory products in multimedia that
motivates and satisfies everyone's desire.
(b) It is continuously heading towards to make an exciting new world
of entertainment.