Marketing Principles

This presentation covers various aspects of marketing principles, including the marketing mix, B2B and B2C markets, and international vs domestic marketing. It provides insights into different marketing strategies and their impact on business growth.

Marketing Principles

Task 4 Be able to use the marketing mix in different contexts
4.1 Plan marketing mixes for two different segments in consumer markets
Defining marketing mix
Marketing mix refers to the tactics and actions which is being used by the
company to promote the product into the market.
It comprises of 7 P's that are realted to the marketing:
 Product
 Price
 Place
 Promotion
 Physical evidence
 People
 Processes
The new product that is launced by the Halo foods is the Chocolate cereal basrs for the childrens and low fat
cereal bars for the young people.

Contd...
Marketing mix Children segment Family segment
Product Halo food can also introduce
different flavour of Chocolate cereal bars
for them.
They can modify the offering by
making healthy bars of Cereals. That
cna be related to low fat cerelas bars.
Price The price of the Chocolate cereal
bars must be not so high as this will
increase the customer base.
The prices may be moderate a they
spend over the healthy products to
stay healthy.
Place The product can be made available
over the different outlets. So that it
can be obtained in a easioer form.
Cereal bars should be made available
over the single place.
Promotion Endorsements of the Chocolate
cereal bars can be done with the help
of kids favourite cartoons.
Cereal bars of Halo foods can be
promoted with the help of the
celebrities.

Conclusion
Hence, the marking mix will help Halo Food to make the
offering to the large number of customers.
Along with this, Halo food adopt the different ways through
which the business can be expanded over the larger scale.

4.2 Difference between B2B and B2C market
Defining marketing for business and marketing for Consumer
Marketing to business refers to the aspect which involves the marketing
of the product and services to the other businesses or organization. It
include product such as aircraft,production machinery, etc.
Markekting to consumer is related to consumer who buy the product
and services for the own personal consumption and basic use. It
include the durable items and the consumer goods.

New Product of Halo Foods
The new product which is present by the Halo Foods is
catering different groups of people to make the offering of
the new product which is launched by them.
It consist of two types of product which is offered by Halo
Foods as per the customer groups that is:
 Chocolate cereal bars.
 Low fat cereal bars.

B2B market B2C market
The distribution channels are very few in
number to make the Halo food product
available to the business unit.
The distribution channel is very large as the
customer group is very large of Halo food
product.
Prices at which the Halo food product are
offered is very high. Products that are offered is very low they
want to expand the customer base.
The channels of distribution is very less and
hence they are not able to cater the large
number of business units.
They adopt the direct channel of distribution
to make Chocolate cereal bars available to the
customers.
They provide the proper logic to the business
unit to make the purchase of the Halo food
product
They cater as per the requirement of the
customers to adopt the proper product as per
the requirement.

4.3 Differentiate between international marketing and domestic marketing
International marketing and domestic marketing both are different to each other and both focuses on varied aspects
while promoting the products and services at market place.
The scope of profit and growth is more in international marketing; however it is very much confined in the case of
domestic marketing.
Business and customer related issues are fewer as far as domestic marketing is concerned; whereas issues are more
in international marketing because business entities have to emphasize on diverse aspects.
Customer base can be encouraged through domestic marketing because business entities have to give attention to
existing customers only; however in the case of international marketing.

Contd..
If Halo Foods will enter into international market, then the business entity has to face a lot of competition from the
existing entities because they are also delivering same sorts of products and services.
However, the business will be able to make extensive use of technology in international market place and as a result,
the opportunities of success will be enhanced.
Further, Halo Foods is also required to emphasize more on political, social and economic aspects so that business can
survive in competitive market place.
However, the business will have to emphasize more on persuading diverse customers because in international market
place, customer segment will be different.
As far as domestic marketing is concerned, Halo Foods is required to focus more on internal business practices for
more growth perspective.

References
Jung, S. E., Hermann, J., Parker, S., Shin, Y. H. and Phelps, J., 2013. Formative Assessment using Social Marketing
Principles to Identify Rural Older Oklahomans’ Perspectives of Health. Journal of Nutrition Education and
Behavior, 45(4), p.S32.
Kleinaltenkamp, M., Plinke, W. and Geiger, I. eds., 2014. Business Relationship Management and Marketing:
Mastering Business Markets. Springer.
Kotler, P. and Armstrong, G., 2013. Principles of Marketing 15th Global Edition. Pearson.
Newton, J. D., Ewing, M. T. and Finch, C. F., 2013. Social marketing: why injury prevention needs to adopt this
behaviour change approach. British journal of sports medicine, 47(11), pp.665-667.

Thank You