Marketing Mix and Strategies: Cadbury vs Nestle

MARKETING
ESSENTIALS
ACTIVITY 2

Content Page
 Introduction
 Evaluation of different strategies applied by organisations to demonstrate
how business objectives can be achieved
 Strategic Marketing Plan
 Detailed, coherent evidence based marketing plan
 Strategic marketing plan that applies use of 7Ps in achieving overall
marketing objectives.
 Conclusion
 References

Introduction
Marketing is a tool that is associated with understanding marketplaces along
with demand of consumers, competitors marketing strategy, exchanging
offerings, building profitable relations as well as providing quality of products
or services to customers. This presentation is based on Cadbury which is a
multinational confectionery company whose headquarters are located at
Uxbridge, West London. This presentation includes the ways different
organisations apply marketing mix to the marketing planning process in order
to attain business objectives. It further involves a basic strategic marketing plan
for a product of the organisation.

Marketing Mix
Marketing mix is a set of tactics or
elements that are adopted by
managers of an organisation with the
purpose to satisfy the requirements,
demands, expectations or preferences
of customers in effective manner.

Comparison between Cadbury and Nestle on the basis of
marketing mix in order to achieve objective of the business.
Product: Product is the tangible element that are offered by any company for
the purpose of sale.
Cadbury: Such organisation has diverse product range that are offered in the
international market. Its product line is based on bars, desserts, biscuits, rolls,
multipacks, beverages, cooking, ice creams and so on.
Nestle: Product line of Nestle comprises of beverages, coffee, cereals,
confectionery along with baked products, food services products, healthcare
nutrition, infant foods, pet care, refrigerated products and so on.

Continue...
Price: The monetary value or quantity of payment that are given by consumers
for getting products of a company is termed as price. It influences production
cost along with product demand.
Cadbury:Managers of Cadbury uses penetrating pricing strategies in order to
offer standard as well as qualitative chocolates or other products that helps in
ensuring customer loyalty and managers emphases towards producing quality
products with the aim to generate more revenues.
Nestle: Prices of products are dependent on individual products. The managers
of Nestle applies skimming pricing strategy.