6TR511 International Resort Management - Module Specification

This module examines how international resorts develop and manage their business in a competitive global environment. Resort based leisure is now a key component in the tourism industry at a regional, national and international level. Students will examine and evaluate the diverse range of resort developments such as mixed use, 'life-style', wellness, and leisure resorts, as well as all-inclusive destinations, casinos, mega-resorts, adventure, eco, luxury branded developments, and proprietary and members’ clubs. This module also utilises real world learning in relation to the professional development and application of students’ managerial skills. To achieve this, students undertake a consultancy project in which they critically analyse and evaluate specific managerial issues faced by a given international resort business. The consultancy client and the specific issues to be investigated, may be nominated by the module leader, or may be identified by the student and approved by the module leader.

Sensitivity: Internal
International
Resort
Management
6TR511
Module Leader: Memory
Mukoroverwa

Sensitivity: Internal
6TR511 International Resort
Management
Contents
Module Leader......................................................................................................................................3
Description of the module.....................................................................................................................3
Module Specification.............................................................................................................................3
Schedule of work...................................................................................................................................3
Module Assessment Description...........................................................................................................7
Assessment Schedule............................................................................................................................7
Assessment Criteria & Assessment Rubrics...........................................................................................7
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Sensitivity: Internal
Module Leader
 Memory Mukoroverwa
 [e-mail]
 Office hours Monday to Friday
Description of the module
This module examines how international resorts develop and manage their business in a competitive
global environment. Resort based leisure is now a key component in the tourism industry at a
regional, national and international level. Students will examine and evaluate the diverse range of
resort developments such as mixed use, 'life-style', wellness, and leisure resorts, as well as all-
inclusive destinations, casinos, mega-resorts, adventure, eco, luxury branded developments, and
proprietary and members’ clubs.
This module also utilises real world learning in relation to the professional development and
application of students’ managerial skills. To achieve this, students undertake a consultancy project
in which they critically analyse and evaluate specific managerial issues faced by a given international
resort business. The consultancy client and the specific issues to be investigated, may be nominated
by the module leader, or may be identified by the student and approved by the module leader.
Learning Outcomes
On successful completion of the module, students will be able to:
1. Critically evaluate the nature of international resorts and examine the key drivers shaping
the development of this expanding leisure sector.
2. Critically analyse the key management issues related to an international resort.
Module Specification
A module specification is a formal document that describes a module and how it will be taught and
assessed. The module specification for 6TR511 International Resort Management is available in the
Module Information tab.
Schedule of work
Week Lecture Tutorial Reading
1 Introduction to the
module.
Explanation of brief,
dates and deadlines.
CW1 – Business Report
The Resort Experience:
Search online for Job Roles at
all-inclusive Resort Hotels.
Choose one
 Identify all the
Las Vegas – Asian Themed
Resort
Destination Jobs:
Further reading of: Mill RC,
2011, Resorts: management
and operation – Chapter 1:
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Sensitivity: Internal
Define Resort – What
do we mean by this?
What is an
International Resort?
Cruise Ship
Ski Resort
Centre Parcs
Orient Express Train
These different types
of inclusive resorts will
be discussed further
over the next 12
weeks.
different job roles
required to manage
the resort
successfully
 For four of the
different job roles
you are required to
write a person
specification and job
description.
This task is to help you
identify the diverse
management and operational
roles within a resort.
Introduction
2 Review of week 1 of
brief, dates and
deadlines.
CW1 – Business Report
Further discussions on
what are resorts.
Understanding resorts
and the operations….
Assessment case study
discussions.
Review of week 1 of brief,
dates and deadlines.
CW1 – Business Report
Further discussions on what
are resorts.
Understanding resorts and
the operations….
Assessment case study
discussions
A Taxonomy for Resorts 2011
Eric T. Brey (see resources in
weekly folder on Blackboard)
Further reading of: Mill RC,
2011, Resorts management
and operations 2nd Edition –
Chapter 1: Introduction
3 Individual case study
review.
Influencing resort
development - group mind
map activity and
presentations
Murphy, P. (2007). The
business of resort
management. Burlington, MA:
Butterworth-Heinemann
Gee, C. (1996). Resort
Development and
Management, 2nd edn. East
Lansing, Michigan: Educational
Institute of the American Hotel
and Motel Association.
4 Factors influencing the
development of
Integrating sustainability into An Introduction to Sustainable
Tourism, Coghlan, 2019.
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Sensitivity: Internal
international resorts as
tourism destinations.
• What can ski
resorts do to
tackle Climate
Change
the tourist experience.
Managing Ski Resorts
• How can they
diversify?
• State of the Art
snow making
machines.
• Indoor Snow Slopes
• Extend the ski
season and have
summer Skiing?
Managing the Visitor
Experience at Ski Resorts.
The Importance of Guest
Activities
GoodFellows.
Suggested Reading: Deep the
story of snowing and the
future of Snow (Porter Fox,
2013)
5 Crisis Management
Define Crisis
Management:
Natural Disasters
Man-made Disasters
Slow Crisis
Case Studies
Cruise ships: Floating
resorts
Will the Cruise Industry
be the last sector to
recover from the
Pandemic?
- Hurricane Irma
- Anti-Cruise Protest in
Venice
What are the implications
for: a) the resort industry, b)
for business stakeholder
(identify these), c) for the
local economy?
Case Study: Destruction of St.
Maarten form Hurricane Irma
 Environmental Issues
 Impacts of Climate
change
Case Study: Anti Cruise
Protest in Venice
Tourism Crisis and Disaster
Management in the Asia-
Pacific, Brent W Ritchie, Kom
Campiranon, CABI, Nov 2014
Cruise Tourism in the
Caribbean: Selling Sunshing.
Martha Honey, Routledge, Jun
2019.
6 Customer centric Consumer trends See resources in the weekly
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Sensitivity: Internal
business model
Customer centric
philosophy
Standardisation
Competitive advantage
Sustainability
folders in Blackboard
7 Case study
presentation –
formative assessment
Wellness travel and tourism.
Wellness as a global institute
How the wellness industry is
influences travel
Case studies
Smith, M. K. and Puczkó, L.
(2009) Health and wellness
tourism. [electronic resource].
Butterworth-Heinemann.
8 Formative assessment
and mid-module
feedback
Review of crisis and
risk management
Resorts, strategies for
personalisation and
consumer behaviour
Case study: Walt Disneyland
Problems with theme parks
P240 in Murphy, The Business
of Resort Management:
KingFisher Bay Resort
Queensland, Australia.
Eco Tourism Resort in contrast
to Walt Disney.
9 Standard operating
procedures
Customer centric and
product centric
approaches
Consumer experiences and
value
Impacts of positive and
negative experiences
Service recovery
Bain and Co – Value (see the
recourses in the Weekly folder
in Blackboard)
10 Adding value in
international resort
management
Value chain
Technology and innovation in
international resort
management
Relationship building
practices
Case Study: Airlines
The Future Past of Tourism,
Yeoman and Beattie, 2019
Further Reading: Geography of
Tourism Mason (2017) Chapter
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11 Customer Journey
mapping
Post-traumatic Growth
and elements of
growth
Operational issues and trends
Recap and Assessment Q&A
Tourism Management,
Stephen Page (2019)
12 Review of Module/Re Cap/Q&A Session – Assignment Queries
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Sensitivity: Internal
Module Assessment Description
Based upon an agreed case study, students will undertake a consultancy project in which they will
critically evaluate specific managerial issues influencing the operation and development of an
international resort. As a result of their analysis and evaluation, students will make
recommendations to the management of the business.
You are encouraged to incorporate and apply relevant theory and there should be evidence of
independent reading, in particular a range of contemporary journal material will be expected to
support clear lines of argument. References should underpin viewpoints to make your discussion
persuasive. Clear reasoned conclusions which sum up the key points, answer the question set and
offer a final judgement are expected.
Assessment Schedule
Assessment Weighting Submission Date Return Date
Individual Business report: (3500-
4000 words.):
Based upon an agreed case study,
students will undertake a consultancy
project in which they will critically
evaluate specific managerial issues
influencing the operation and
development of an international
resort.
Assesses Learning Outcomes: 1 & 2
100% 06/05/24 20/05/24
Assessment Criteria & Assessment Rubrics
The full assessment criteria for this module can be found in your assessment brief handbook located
in the assessment section of the module page.
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