Understanding Business Research

This assignment focuses on understanding business research by analyzing various scholarly articles. The student is tasked with creating an annotated bibliography that explores the gap between theoretical knowledge acquired in universities and practical skills demanded by employers. The focus is on how employability skills impact graduates' success in the job market.

Running head: UNDERSTANDING BUSINESS RESEARCH
Understanding business research
Name of the student
Name of the university
Author Note:

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UNDERSTANDING BUSINESS RESEARCH
Annotated Bibliography
Helyer, Ruth, ed. Facilitating Work-Based Learning: A Handbook for Tutors. Palgrave
Macmillan, 2015.
The article revolves around the knowledge that is gained by the new employees of a
company after gathering a fair amount of proper experience. All the students benefits from
workplace experience and the people without real work must be provided with the opportunity to
engage themselves in work experience through proper placements or internships. It is believed
that a properly educated and technically able graduate has many skills within them that are
valued by the employers. These skills are presented with the help of a proper help. The absence
of a proper practical knowledge from the colleges have forced the university graduates to engage
themselves in work based skills to increase their ability for performing any critical and complex
tasks that are difficult for them to handle (Helyer and Ruth 2015). The competitive nature of the
market and its constantly evolving nature have made it difficult for the newcomers to survive in
the corporate world and thus they need to be efficient enough to acquire the skills more quickly.
Jackson, Denise. 2014. “Testing a model of undergraduate competence in employability
skills and its implications for stakeholders.” Journal of Education and Work 27 (2): 220-
242.
In the following article the authors have emphasized the absence of the competency
levels of the undergraduate students as well as the students from the colleges. The study that was
done in the research has found out that almost most of the students who fall in this particular
category are failing to achieve the desired result which makes it hard for the organization to gain
success in the market. The research has focused on the key factors that influence the capabilities

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of the undergraduate students to be skillful in the modern world (Jackson and Denise 2014). The
researchers has carried out a detailed survey based on the following and has compared a strength
of around 1008 students of business and marketing background. The feedback received through
the conduction of the survey revealed that a number of factors like gender, age, demography and
professional affiliation were responsible for the current situation. The researchers also addressed
the concerns of the shareholders of the organizations and mentioned that such shareholders have
the responsibility to start a proper training program in the organization to provide proper
knowledge to the students before they start their corporate careers with the different
organizations. The article is a great source of knowledge for the future researchers on the same
topic and such researches will also help to properly address the present limitations of the
research.
McArthur, Ellen, Krzysztof Kubacki, Bo Pang, and Celeste Alcaraz. "The Employers’
View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in
Australia." Journal of Marketing Education (2017)
In this following article the researchers have explained that the study of the job
advertisements extends our understanding on how the employers rather than the researchers
describes the particular skills and the capabilities that are sought in the candidates for
employment options in the graduate marketing roles of Australian Universities. The research was
based on number of different job advertisements on marketing from some famous job portals of
the island country. The feedback received after the completion of the research was shocking as
the results were so negative in nature that it seemed that the education received from the
universities and business schools were just some degrees. There was a clear absence of the most
demanded attributes like motivation, time management, communication skills and some others

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that led to the crisis situation at the present times (McArthur et al. 2017). The following act
raises questions on whether or not marketing curriculum is fit for the purpose as degrees do not
hold any true sense apart from recognition of a theoretical knowledge. The following work
clearly relates to the findings and other conditions that are decided prior to being work ready.
Stolk, Hanley 2015 CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and
Innovation in Tourism and Hospitality , Authentic learning, assessment, and the work-
ready student: A case study of an undergraduate tourism marketing course
Pedagogical practice in tourism education has shown a recent trend in transforming itself to
authentic learning approaches in order to develop graduates or students who are work ready and
are ready to face any difficulties in the complex workplace environment. These students are
developed with skills and competencies that are demanded by the industry to achieve success in
the market. The paradigm shift of the students from being unaware of such skills and
competencies to being at par with the professionals of the industry has been the most remarkable
factor and has been seen as the development of the students into hardcore professionals after
acquiring a number of different and expensive practical knowledge (Stolk and Hanley 2015).
The following paper has considered the impact or the reaction of the students to the introduction
of the tourism marketing course which is basically a practical knowledge of marketing. The
following research also shows rather emphasize the ability of the students to effectively work in
a small team and develop a marketing strategy that is best suited for the business.

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Wilton, Nick. 2011. Do employability skills really matter in the UK graduate labour
market? the case of business and management graduates. Work, Employment & Society 25
(1): 85- 100
In the following article by Mr. Nick Wilton readers can clearly see the use of two
dominant problems that have been put forward by the policymakers of United Kingdom for the
ever going process of the higher education system of the mentioned European region. The
discourse of employability has connected the two problems with one being the personalized
education where students or labors have the practical knowledge or training of the different skills
that are needed to implement in the organization and on the other hand there are undergraduate
students who are unaware of most of the practical business and management knowledge that are
needed to be successful in the organization (Wilton and Nick 2011). Thus this shows the social
gap that exists between the theoretical knowledge of the colleges and the practical knowledge
that are needed to be successful in the organization. The following information clearly highlights
the sorry state of affairs in the part of employability for the undergraduate students. The
traditional labor market problem thus still haunts the system as because the students fail to
achieve a proper practical knowledge that is important for their overall success. Thus it turns out
to be a serious problem for the organizations in the quest for success.

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References
Helyer, R. (Ed.). (2015). Facilitating Work-Based Learning: A Handbook for Tutors. Palgrave
Macmillan.
Jackson, Denise. "Testing a model of undergraduate competence in employability skills and its
implications for stakeholders." Journal of Education and Work 27, no. 2 (2014): 220-242.
McArthur, Ellen, Krzysztof Kubacki, Bo Pang, and Celeste Alcaraz. "The Employers’ View of
“Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia." Journal
of Marketing Education (2017): 0273475317712766.
Stolk, Paul, and Jo Hanley. "Authentic learning, assessment, and the work-ready student: A case
study of an undergraduate tourism marketing course." CAUTHE 2015: Rising Tides and Sea
Changes: Adaptation and Innovation in Tourism and Hospitality (2015): 722.
Wilton, Nick. "Do employability skills really matter in the UK graduate labour market? The case
of business and management graduates." Work, employment and society 25, no. 1 (2011): 85-
100.