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Comparison of Maris Polymers and Qicesal in the Waterproofing Industry in Singapore

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Added on  2019-09-30

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This report compares Maris Polymers and Qicesal in the waterproofing industry in Singapore. It includes a market analysis based on PESTEL analysis and industry analysis. The report also projects the growth of the industry and identifies opportunities and threats. The B2B market segmentation and size of the market and segments are also discussed.

Comparison of Maris Polymers and Qicesal in the Waterproofing Industry in Singapore

   Added on 2019-09-30

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1Water proofing Industry
Comparison of Maris Polymers and Qicesal in the Waterproofing Industry in Singapore_1
2Introduction Maris Polymers is a manufacturer of resins and polyurethane liquid- applied waterproofing membrane. The sale of the company is spread in approx 70 countries including Middle East, Asia, America, Middle East, and South East Asia. The company operates in these countries either with the help of local distributors or through affiliated countries (Maris polymers, 2017).Qicesal is a manufacturer of joint sealants, adhesives, concrete repair mortar, and waterproofing. To meet the needs of the industry the company also produces environment-friendly and green products. It operates in Myanmar, Taiwan, Hong Kong, Thailand, Philippines, Malaysia (Quicseal, 2016).In the following report comparison between the two companies will be conducted along with conducting market analysis. The market analysis will be based on PESTEL analysis, industry analysis along with projecting the growth of each industry.
Comparison of Maris Polymers and Qicesal in the Waterproofing Industry in Singapore_2
3AnalysisB2B Market Segmentation Maris PolymersQicesalThe company has a wide range of distributors and there are different segments of flooring segment, waterproofing system, coating, sealers joint sealanthas flooring and waterproofing projects in 70 countries. It is mainly targeted towards the construction of terrace, roof, balcony.Qicseal also deal with waterproofing and water repellant products, sealants, epoxies, additives, repair and various segments and have targeted its projects to residential in private and HDB unit, commercial and industrial areas, transportation including airports and is targeted to various international projects including hotels in China, Malaysia. Other than this the targeted segment includes schools and parks (Qicesal, 2017).On analyzing the B2B segmentation of both the companies it has been found that Maris Polymers basically deals in the construction of terrace, roof, balcony, and Qiceseal targeted area is broader than Maris polymers as Qiceseal area of the project is wider than Maris polymers.Comment: Then the projects undertaken by Maris is bigger compared to Quicseal. Quickseal is based largely around sg only.Industrial Analysis
Comparison of Maris Polymers and Qicesal in the Waterproofing Industry in Singapore_3

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