Marketing Plan for AXA Cooperative: SWOT Analysis, Segmentation, Targeting, Positioning, and Sales Forecast
VerifiedAI Summary
The report is based on the development of a marketing plan for an organization named AXA Cooperative. Future objectives of the organization are discussed in the report in detail. The internal environment of AXA is analysed with the help of SWOT framework along with mission statement, value proposition and marketing strategy as well. The segmentation, targeting, positioning and marketing mix of the organization has been analysed in the report. The sales forecast is based on the financial objectives that have been formed by AXA in order to maintain its future operations in the highly competitive insurance sector of Saudi Arabia.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
