7Ps of KFC

Running head: 7Ps of KFC
7Ps of KFC

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7Ps of KFC
Table of Contents
Product.......................................................................................................................................3
Price............................................................................................................................................3
Place...........................................................................................................................................3
Promotion...................................................................................................................................4
People.........................................................................................................................................4
Process........................................................................................................................................4
Physical evidence.......................................................................................................................5
Reference list..............................................................................................................................6

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7Ps of KFC
Product
KFC is popular for the uniqueness of their products. They offer variety of taste to
their customers. Products of KFC are categorized under 5 categories. These are product lines
under the sole brand KFC. This company has focused on product differentiation. As
mentioned by Visnjic, Wiengarten & Neely (2016), innovativeness of their offers is making
them different from their competitors. Customers are getting alternatives when they are
considering a variety of KFC's products. The main strategy of KFC is to maintain the quality
of products to influence customers to buy products at a higher price. KFC believes that the
traditional design of their products is helping them to attract maximum customers towards
this company.
Price
At present, KFC follows a competitive pricing strategy because information about
competitors is available easily. KFC has many competitors in this industry, so data regarding
prices are easily available. KFC sells products at a higher price than competitors and offers
more features, which makes up the higher price. Moreover, this firm has adopted the product
bundle pricing strategy. As stated by Rao et al. (2018), product bundle strategy is a
marketing ploy, where several products are offered on sale by combining in a unit. On the
other hand, an optional pricing strategy is also used by this firm in which a price is given for
the main product and separate prices for accessory products. Delivery costs are added to the
products that are sold online.
Place
Both direct and indirect selling has been initiated by KFC. They have focused on two
different channels for selling their products. They sell products directly to their customers
from their outlet. On the other hand, customers can buy their products from their official
website as well. This company has developed an omni-channel development channel that