Marketing Essentials: A Comparison of Burberry and Gucci

MARKETING ESSENTIALS

 Introduction
 Comparison of application of marketing mix by various organizations
 Different tactics applied by organisations
 Marketing plan
 Detailed evidence -based marketing plan
 Strategic plan that make use of 7Ps
 References
TABLE OF CONTENT

Marketing determine as the activity which is use by the company for promoting their good and services in
an effective manner. Marketing includes advertising, selling, promotion and delivering the product to
customer or other businesses. It is a promotional tool adopted by the organisation to sell its product in the
market and also to grab the attention of customer toward its product or service.
INTRODUCTION

Marketing mix refers to all the ingredients which are used
by a company to market its product. It includes 7P's, which
are product, price, place, promotion, physical evidence,
process and people. All these ingredients plays an important
role in the development and success of every business.
Apart from new product development, marketing mix also
helps in increasing the portfolio of product.
COMPARISON OF APPLICATION OF MARKETING MIX BY
VARIOUS ORGANIZATIONS

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Basis Burberry Gucci
Product Burberry is a luxury fashion brand which is dealing in
women's, men's, and children's wear in addition of
shoes, perfumes and various accessories (Rescorla,
2014). The company is famous for trench-coats,
cosmetics and ready-to-wear outerwear. The major
factor for the success of this brand is its style, design
and quality which makes it different from other
companies.
Gucci an Italian premium brand dealing in
fashion and leather goods which includes
clothing for men, women, and babies, shoes,
watches, handbags,and various home
products. The products of the brand highly
focusses on movie stars, business tycoons,
politicians, etc. the products made by Gucci
are of higher quality for which customers are
willing to pay high prices.

Basis Burberry Gucci
Price As the company deals in luxurious
products, the premium pricing strategy
has been used by it. Since the company is
global its prices have to be consistent
everywhere. The pricing strategy is fixed
after evaluation of demand of the
product, competitors price and market
research.
As the company is targeting the elite class, the
company mostly uses competitive pricing strategy
which will include all sort of charges and expenses
incurred. The prestigious pricing makes the product
act as a status symbol. Company never compromises
with standards of quality. The company sell its
products higher than that of customers because of
the quality provided.
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