Project Success of Levi Jeans
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PROJECT SUCCESS OF LEVI JEANS
Project Success of Levi Jeans
Name of the Student
Name of the University
Author Note
PROJECT SUCCESS OF LEVI JEANS
Project Success of Levi Jeans
Name of the Student
Name of the University
Author Note
1
PROJECT SUCCESS OF LEVI JEANS
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Causes of the failure of this particular brand...............................................................................3
Project management of Levi Jeans to success in accordance with IPECC..................................4
Initiation......................................................................................................................................4
Success factor which could be useful for the success of this business........................................7
Software which would be appropriate for the success of this business.......................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
PROJECT SUCCESS OF LEVI JEANS
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Causes of the failure of this particular brand...............................................................................3
Project management of Levi Jeans to success in accordance with IPECC..................................4
Initiation......................................................................................................................................4
Success factor which could be useful for the success of this business........................................7
Software which would be appropriate for the success of this business.......................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
2
PROJECT SUCCESS OF LEVI JEANS
Introduction
Levi Strauss & Co. is a clothing company in America which is mainly known for its
denim jeans brand namely Levi’s in the entire world. The corporate headquarter of the company
is situated within the Levi’s Plaza which in turn is located in San Francisco (Sieczko and Miklin
2014). It has been successful in creating a presence among the most preferable brand worn by the
people from all sectors of life. This in turn ranges from that of miners to the recipients of Nobel
prizes.
On the other hand, this particular corporation gets organized in three different geographic
locations namely LSA or Levi Strauss America which is based out in San Francisco, LSAMA or
Levi Strauss Asia Pacific, Middle East and Africa which is based out in Singapore along with
LSE or Levi Strauss in Europe which has headquarters in Brussels.
This report aims to discuss the causes due to which these particular business failed in
terms of the rates of success along with several other factors linked with the management of the
projects of this corporation. This report purposes to focus on the successful management of Levi
Jeans with the utilization of all the five stages of IPECC according to PMBOK. This report aims
to discuss the success criteria along with the software which would be helpful in managing this
project successfully.
Discussion
Causes of the failure of this particular brand
This particular corporation aimed to focus on the diversification of this brand by the
creation of variety of styles of jeans just for the sake of being sensitive towards several kinds of
PROJECT SUCCESS OF LEVI JEANS
Introduction
Levi Strauss & Co. is a clothing company in America which is mainly known for its
denim jeans brand namely Levi’s in the entire world. The corporate headquarter of the company
is situated within the Levi’s Plaza which in turn is located in San Francisco (Sieczko and Miklin
2014). It has been successful in creating a presence among the most preferable brand worn by the
people from all sectors of life. This in turn ranges from that of miners to the recipients of Nobel
prizes.
On the other hand, this particular corporation gets organized in three different geographic
locations namely LSA or Levi Strauss America which is based out in San Francisco, LSAMA or
Levi Strauss Asia Pacific, Middle East and Africa which is based out in Singapore along with
LSE or Levi Strauss in Europe which has headquarters in Brussels.
This report aims to discuss the causes due to which these particular business failed in
terms of the rates of success along with several other factors linked with the management of the
projects of this corporation. This report purposes to focus on the successful management of Levi
Jeans with the utilization of all the five stages of IPECC according to PMBOK. This report aims
to discuss the success criteria along with the software which would be helpful in managing this
project successfully.
Discussion
Causes of the failure of this particular brand
This particular corporation aimed to focus on the diversification of this brand by the
creation of variety of styles of jeans just for the sake of being sensitive towards several kinds of
3
PROJECT SUCCESS OF LEVI JEANS
fluctuations in tastes of public who prefer wearing denims. Cheaper ranges of jeans were also
introduced by this brand. In addition to this, the advertisements which promoted the low-rise
jeans of this brand invited equal amount of negative reception from several critics (Su and Tong
2016). It also got engaged in a public battle with supermarket of a corporation called Tesco
which in turn claimed that consumers were paying way too much for affording Levi’s products.
In addition to this, the supermarket demanded for selling the products of Levi’s in their own
stores with much narrow margin of profit. This was refused by Levis for selling its premium
jeans and went to the court for stopping the imports from outside Europe.
Levi’s bounded itself in a never-ending quest for becoming youthful and at the same time
innovative by the creation numerous kinds of jeans styles. The expenses of the market was going
on increasing with each passing day whereas the correct value of brand got diminished (Foster
2014). This brand failed to make its place among the top seventy-five global brand in terms of
value.
Apart from this, higher levels of competition was also faced by several kinds of brands
like that of Benetton and Gap. It additionally has become a troubled company as Levi’s jeans are
being worn by very few people.
Project management of Levi Jeans to success in accordance with IPECC
IPECC in the context of PMBOK, indicates towards the collection of five different
process groups which are namely initiation, planning, execution, controlling and closing.
Initiation
In this particular stage, a project is identified to be feasible and a person for managing
this particular project is selected. This stage also involves the creation of the project charter. A
PROJECT SUCCESS OF LEVI JEANS
fluctuations in tastes of public who prefer wearing denims. Cheaper ranges of jeans were also
introduced by this brand. In addition to this, the advertisements which promoted the low-rise
jeans of this brand invited equal amount of negative reception from several critics (Su and Tong
2016). It also got engaged in a public battle with supermarket of a corporation called Tesco
which in turn claimed that consumers were paying way too much for affording Levi’s products.
In addition to this, the supermarket demanded for selling the products of Levi’s in their own
stores with much narrow margin of profit. This was refused by Levis for selling its premium
jeans and went to the court for stopping the imports from outside Europe.
Levi’s bounded itself in a never-ending quest for becoming youthful and at the same time
innovative by the creation numerous kinds of jeans styles. The expenses of the market was going
on increasing with each passing day whereas the correct value of brand got diminished (Foster
2014). This brand failed to make its place among the top seventy-five global brand in terms of
value.
Apart from this, higher levels of competition was also faced by several kinds of brands
like that of Benetton and Gap. It additionally has become a troubled company as Levi’s jeans are
being worn by very few people.
Project management of Levi Jeans to success in accordance with IPECC
IPECC in the context of PMBOK, indicates towards the collection of five different
process groups which are namely initiation, planning, execution, controlling and closing.
Initiation
In this particular stage, a project is identified to be feasible and a person for managing
this particular project is selected. This stage also involves the creation of the project charter. A
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