MKT601 Contemporary Marketing

Contemporary Marketing

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EXECUTIVE SUMMARY
Digital marketing has become the base of the marketing campaign that different companies
are doing. People are spending most of their time on the digital media platforms hence
company can use it effectively for reaching to more numbers of people at minimum of cost
and in the limited amount of time. From this report, a conclusion regarding the target markets
on which Wal-Mart relies has been highlighted. Apart from this the report shows the
positioning strategy of the company. It also shows the tools and techniques that is used by the
company in their digital marketing strategies and hence analyses the strengths and weakness
of their marketing strategy. It is found that Wal-Mart is using its digital marketing strategies
in an effective manner but needs to improve a bit more as they are very lenient in using their
digital marketing tools.

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Contents
EXECUTIVE SUMMARY........................................................................................................1
INTRODUCTION......................................................................................................................2
Two different market segments..................................................................................................2
Digital marketing tools and techniques......................................................................................2
Strengths and weakness of digital marketing strategy used by Wal-Mart.................................3
Recommendations......................................................................................................................4
Conclusion..................................................................................................................................4
REFERENCES...........................................................................................................................5
INTRODUCTION
In the era of digital technologies, it has become essential for the organisations to understand
the importance of using digital marketing tools for their promotions. First appropriate