Application of Information Technology in College Sports Management

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1MANAGEMENT
The importance of the internet and information systems has become almost inseparable in
any field nowadays. All the companies working under different industries tend to take help of
this system for the overall betterment of their performance (Marchewka, 2016). The National
Basketball Association of United States is not so far behind as well. The use of the information
systems has made NBA one of the most updated and tech savvy sports events all around the
globe.
The National Basketball Association (NBA) has emerged as one of the most impactful
sports associations in the world that have embraced the latest technology and information
systems in their operations to attract the sports lovers around the world and it has also created an
effect on their marketing efforts to include more sponsors as their stakeholders to spread their
game in various parts of the world (Marchewka, 2016). This professional basketball league
consists of 30 teams from both the countries of the United States and Canada.
Therefore, this league has become very charming since it wants to attract more sports
watchers so their revenues could get higher. It has been found that there are around 400,000
digital assets that are useful for the NBA. According to the recent trends, it has been found that
there are 15000 videos that are created by NBA in their social media platforms (Ramesh, 2016).
The statistics have cleared the fact that there were around 850 visits to the website of the
association that were really unique by all means. These visits were made from the 20 countries. It
should be highlighted in this part that the NBA has grown up to be one of the most impactful
sports organizations not only in the United States but it has captured the Asian market also.
If the visitors of the website go through it once, they would definitely feel to go through it
again and their experiences would be smoother at the second time also (Ramesh, 2016). The