British journal of marketing studies

Establish and adjust the
marketing mix
Braaap organization

Introduction
• The elements of the marketing mix of the
company Braaap Organization will be elaborated.
• Braaap Organization deals in the motorcycle
company and was founded in Launceston
Tasmania.
• The importance and impact of marketing mix will
be enhanced and monitored to evaluate the
performance.

Marketing mix for a specific market
• The targeted market are the one who is
interested in the motorcycles and are passionate
about them.
• The products of motorcycles have different
features and key specifications to attract the
people.
• The company offers reasonable prices to gain
more profits at an initial level of selling
motorcycles.
• The promotional activities include sponsorship to
attract the customers.

Component of the marketing mix
• Product: The Company Braaap organization
offers the products a wide range of products.
They offer different bikes such as different bikes
for road, dirt and youth. There are several
products like Café Racer, MOTO3, MX-125F, MX2,
MXA-135, etc.
• Price: The price of these products range as per
their specification and characteristics. Generally,
the company offers the high prices of these
products as they are providing the new
specification of the product.