Marketing Strategy and Application

Marketing Strategy and Application
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 2............................................................................................................................................3
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives. .....................................................3
P4 Produce and evaluate a basic marketing plan for an organisation.........................................5
Budget.........................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
The organization are having employees that are helping them in increasing the
performance. The marketing is the most important department of the organization because they
are helping them in promotions and they are increasing the reach of customers(Hisrich and
Ramadani, 2017). The organization will have skilled employees that are helping them in
attracting customers. The chosen organization for the report is Sainsbury and they are having
customers who are helping the organization in increasing performance. The report includes
marketing mix and business plan of the organization.
MAIN BODY
PART 2
P3 Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Marketing Mix refers to combination of different marketing function which aid in setting
guidance for company. In context of present Scenario Sainsbury & Tesco is selected as a base
company in order to carry out an effective comparison based on marketing Mix.
Elements of marketing Mix Sainsbury Tesco
Product – It refers to item that
is offers by company in order
to full fill the needs of
consumers.
Sainsbury is a chain of
supermarket and has spoke
more than 3000 product line.
Diversified product line are
fish, meat, fresh fruits,
vegetables and many
more(Jolliffe, 2016).It operates
in fuel also which is not offer
by Tesco company.
Tesco is also a chain of super
markets and offers wide range
of products such as clothing,
home furnishing products,
electronic etc.
Price – Cost or value that a
product have tends to price of
product or services that are
being offered by company
Sainsbury drop Tesco behind
in pricing strategies and now
they focus on Asda. So they
doesn't not believe in cutting
Tesco uses low pricing
strategy without reducing the
quality of products. Additional
they uses Club Card systems to
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