Business Model Innovation
Added on 2022-09-16
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Running head - INDUSTRY CONSULTING PROJECT
Industry Consulting Project
Name of the student
Name of the student
Author’s note
Industry Consulting Project
Name of the student
Name of the student
Author’s note
INDUSTRY CONSULTING PROJECT1
Recommendation
Australia is classified as the country, which hosts most of the surfing competitions
around the globe after Hawaii. As the Oceanic country is classified as a surfing country, it
would be easy for Eddy Three-Piece Modular Paddle Board for entering and sustaining in
the market (Linder and Williander 2017). The weather and the geographic location of the
country are considered to be ideal for surfing. The coastline spreads across an estimated span
of 38577 kilometers. Therefore, most of the beaches are suitable for the surfing and the place
where people loving surfing would spend most of their time. Hence, with the essence of
surfing among all the locals of the country, it could be expected that Eddy Three-Piece
Modular Paddle Board would be sustaining a prosperous business in the country.
However, it would be necessary for the organization for providing innovative ways of
advertisement for selling the board to the potential customers. With the help of progressive
advertisement in the market, it would be more conventional for the organization for
promoting the product more among the potential customers. The organization would be
needing to provide a campaign among the public which would help them in demonstrating
the product assembling (Kahn 2018). As the surfing board is foldable and can easily be
carried to places, the customers would be needing a proper demonstration for assembling the
product. Hosting public campaign would be essential for the organization as it would be
helping the organization for providing proper demonstration among the customers, on the
usage and mobility of the board so that it could be easily be carry from place to another.
Therefore, conducting public campaign would not only help the organization in
understanding the needs and specifications the customers want but it would also help the
organization in making an impression which would be beneficial in constructing a brand
image (Saebi and Foss 2015).
Recommendation
Australia is classified as the country, which hosts most of the surfing competitions
around the globe after Hawaii. As the Oceanic country is classified as a surfing country, it
would be easy for Eddy Three-Piece Modular Paddle Board for entering and sustaining in
the market (Linder and Williander 2017). The weather and the geographic location of the
country are considered to be ideal for surfing. The coastline spreads across an estimated span
of 38577 kilometers. Therefore, most of the beaches are suitable for the surfing and the place
where people loving surfing would spend most of their time. Hence, with the essence of
surfing among all the locals of the country, it could be expected that Eddy Three-Piece
Modular Paddle Board would be sustaining a prosperous business in the country.
However, it would be necessary for the organization for providing innovative ways of
advertisement for selling the board to the potential customers. With the help of progressive
advertisement in the market, it would be more conventional for the organization for
promoting the product more among the potential customers. The organization would be
needing to provide a campaign among the public which would help them in demonstrating
the product assembling (Kahn 2018). As the surfing board is foldable and can easily be
carried to places, the customers would be needing a proper demonstration for assembling the
product. Hosting public campaign would be essential for the organization as it would be
helping the organization for providing proper demonstration among the customers, on the
usage and mobility of the board so that it could be easily be carry from place to another.
Therefore, conducting public campaign would not only help the organization in
understanding the needs and specifications the customers want but it would also help the
organization in making an impression which would be beneficial in constructing a brand
image (Saebi and Foss 2015).
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