Central Form of Ideology

Running head: ADVERTISING 1
Advertising as the Central Form of Ideology in the Capitalist Society
Name of the Student
Name of the University
Author Note

ADVERTISING 2
Advertising as the Central Form of Ideology in the Capitalist Society
Advertising has become one of the largest parts of the society that is influencing the
population with the absorption of mass information subconsciously. Even though the society
and its individuals have very little knowledge of the background processes involved in the
making, the advertisements are highly curated and tailored for target populations to influence
them in a multitude of ways. The means of production and its operation for profit by private
owners are determined by the economic system of capitalism (Guardino & Snyder, 2017).
Competitive markets and capital accumulation are the key characteristics that are central to
capitalism.
Living in the current capitalist society, an individual has no practically feasible way of
avoiding advertising or some relevant form of it. In the capitalist regime, advertising is
positioned as a tool to reinforce and legitimize the socio-political arrangements present in the
society, thus, acting as the central ideology to the current capitalist society. The following
sections of the paper aim at reviewing this standpoint and evaluate the pieces of evidence
following the argument.
Discussion
Advertising can be defined as the means by which the general public is influenced and
informed about a product or a service. Such means include billboards, hoardings, posters,
radio, television, magazines, newspaper, and online marketing, where the service or the
product is advertised to create awareness among the potential buyers, or the targeted
audience. Advertising acts as one of the key promotional activities to market a commodity
and serves as a powerful marketing tool in the current world, in context to the mass
production and distribution of services and products.

ADVERTISING 3
Types of Advertisements
Advertisements are concerned as a vast form of communication, with the primary
objective of helping the business to reach out to their prospective consumers. There are
several forms of advertising methods; however, the current advancement in technology has
led to the internet being the most crucial platform for advertising. Following are the few
advertising methods:
Digital Advertising
Internet is acting as one of the most substantial platforms for advertisements and also
act as the major revenue driver for internet service providers. Online marketing is one of the
key digital marketing strategies and uses social media platforms and websites to present ads.
In the online marketing world, Google AdSense allows the business to bid on the placement
of their ads and make their services or products that appear on the Google search results.
With Google AdSense, a business can reach a larger count of audiences as the algorithms by
the search engine giant match the ads to various sites and generate traffic.
Print Advertising
One of the oldest forms of advertising comprised of print media serving as the
platform to reach potential customers. It is evident that with the advancement of digital
marketing strategies, print media has taken a back seat. However, it is important to note that
the tactile permanence and feel of the print media is its strong point, which still attracts the
consumers effectively (The Balance Small Business., 2019). Newspapers, pamphlets,
brochures, flyers, leaflets, magazines, and handouts are the major forms of print media.
Public Service Advertising
This is a different form of advertisement that has the objective of generating
awareness regarding service, unlike the traditional commercials, which aim at increasing
consumer base for operational profits. Public service advertisement does not include