Use of Digital Marketing in a Specific Communications Strategy

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

DIGITAL MARKETING INTRODUCTION
Digital marketing is the method of selling services and
products through online channels such as mobile apps,
email, websites, content marketing, social media, search
engine etc. In other words digital marketing is any kind
of advertising which involves electronic devices and it
can be done both online and offline. It is one of the
most important ways of marketing in which individuals
or organisations advertise their brands, services or
products.

SEARCH ENGINE OPTIMIZATION (SEO)
This advertising strategy of digital marketing helps in
increasing reach of potential clients on a particular site,
web page etc. In other words it is the process of
improving an individual or organisation's website to
increase its customer traffic when people look for
particular services or products related to their business in
Yahoo, Bing, Google etc.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

INTRODUCTION
Marketing can be considered as an important function of an organisation as it helps in
influencing the audience towards the organisation and products and convert them potential
customers so that they can result in the increase in the revenue of organisation (Lubenov, L.,
2019). It can be considered as the essential function as it help in doing the promotion of product
and services offered by a business organisation.

Use Of Digital Marketing In A Specific
Communications Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing

Introduction
• Digital marketing is known as type of
marketing in which new digital
technologies are used for promoting
company’s products and services.
These include computers, desktops,
personal computers, iPhones, and
digital media channels.

DGMG - Podcast Content Repurposing
• This type of marketing has huge impact on consumer’s perception
and thinking. This is essential for certain business operations of
marketing. A content is prepared regarding product r service and
then this content is promoted online.

Use Of Digital Marketing In A Specific
Communications Strategy
• Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing

Digital Marketing- It is explained as the process of
planned action and this helps management for complete of
all work in a proper manner. With planned actions and
activities all goals are completed according to the online
perspective and this is used for manage task according to
current organizational goals.

Click to add picture
Content Marketing
Content Marketing- Content marketing is
identified as one of the most appropriate method
and this helps to formulate, distribute and share the
different perspectives related with business.
Content marketing is used by Tesco for
demonstrate the IMAGES related with products.

Use of digital marketing in a specific
communications strategy

Table of content
Introduction
Definition of digital marketing
Digital Marketing Strategies
Digital marketing example
How face books and Instagram communicate
effective strategy for Starbucks
Facebook and Instagram for the promotional aspects
of marketing mix
Ranking of Facebook and Instagram
Current studies on digital marketing strategies
Conclusion
References

Introduction
In a business, marketing play an important role which is helpful for
considering the approach and make effective growth for different
products and services. In this presentation, different type of platform
and achievement are used to work and make significant aspect for
analysing the marketing tools and make systematic change for various
digital and social marketing concepts.

Definition of digital marketing
Digital marketing refer to the different marketing method which are conducted through the electronic devices
and use effective changes as per the progressive report. This will be helpful for changing and make adoptive
method for considering the approach and make an ever changing dynamic process. Marketing is needed to be
connected through the customer and complete their basic need. All is related to achieve the right audience at
right place with the help of internet business system.

Use of digital marketing in a
specific communications
strategy

Table of Content
 Introduction
 Digital Marketing
 Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR
 Conclusion
 References

Introduction
Digital marketing refer to the use of the internet in the
promotion of the product and services that can helps the
business in the enhancement of the future objectives and
goals of the business so that proper development of the
resources can be fulfilled. There are various types of the
business operations that can provide better insight about
the future objectives of the business that needs to be
fulfilled in the future.

Digital Marketing
It is the strategy that can provide the better development
of the objectives that business made for the enhancement
of the future objectives and gain of actual market
growth. for the better development of the business
objectives and increase in the brand image of the
company can helps the business in the effective sources
of the information and growth in the future for the
enhancement of the business objectives and growth in
the market.