Determinants of Customer Satisfaction

Running head: BUSINESS RESEARCH METHOD
Business Research Method
Name of the Student
Name of the University
Course ID

BUSINESS RESEARCH METHOD1
Table of Contents
Introduction......................................................................................................................................2
Data analysis and discussion...........................................................................................................2
Descriptive statistics....................................................................................................................2
Correlation...................................................................................................................................6
Regression....................................................................................................................................8
Comparing means......................................................................................................................10
Conclusion.....................................................................................................................................10

BUSINESS RESEARCH METHOD2
Introduction
The report has been prepared to analyze customer satisfaction of a retail grocery store in
Australia. Data are collected from survey responses for designed questionnaire related to
customer satisfaction. The sample data size is 40. Techniques used for the data analysis include
descriptive statistics, measures of association like correlation and regression and paired t test for
comparing means.
Data analysis and discussion
Descriptive statistics

BUSINESS RESEARCH METHOD3