BSBMKG502 Establish and Adjust the Marketing Mix Assessment 2022

Module 6
Term and Year: Term 3 2019
Qualification : BSB50215 Diploma of Business
Unit Code: BSBMKG502
Unit Title: Establish and adjust the marketing mix
Assessment
Task 1: Short questions
Task 2:
Student Name:
Student ID No:
Assessor’s Name: Andrey Loburets/ Michal Tomcik
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to
these assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates
will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
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Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers
the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates tat a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit
of competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean
that any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not
Yet Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, submit the assessment via the student learning management system to your trainer along with the
completed assessment coversheet.
 Refer the notes on eLearning to answer the tasks
 Any additional material will be provided by Trainer
Instructions for Students
Please read the following instructions carefully
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 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You
will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of
competency.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and
determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.
The candidate is to write a brief on the marketing mix in their own workplace or a workplace that they are familiar with. The brief
should address the evaluation of all components within the marketing mix and marketing performance. The brief is to be
presented to the class.
The brief (Task 1 and 2) should consider the key characteristics of the product, the promotion methods and each component of
the adjusted marketing mix. The brief needs to evaluate the contribution made towards the organisation’s marketing objectives,
strategies and desired positioning.
Your assessor will be looking for a brief that:
 addresses each point of the procedure described above
 establishes the marketing mix for a specific market
 evaluates each component of the marketing mix
 demonstrates the monitoring and adjusting of the marketing mix
 demonstrates culturally appropriate communication skills to relate to people from diverse backgrounds and people with
diverse abilities
 contains the literacy skills needed to analyse market information, write in a range of styles for different audiences and
interpret requirements
 contains the numeracy skills to interpret test results and to manage marketing budgets
 demonstrates organisational and time management skills to design and adjust a marketing mix.
Candidates must demonstrate their knowledge of:
 key provisions of relevant legislation, codes of practice and national standards that affect business operations
 organisational policies, procedures, products and services
 principles and concepts of marketing such as buyer behaviour and the analysis of elements of the marketing mix
 numeracy techniques.
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Task 1
1. Research the marketing
of the company’s
products or services of
your choice
The chosen company is Woolworths, is a well-known retail company in Australia. The company
aims at providing organic foods sector and services. The company is second largest retail
industry throughout Australia and New Zealand.. The operating income of the company is
$2.326 billion.
2. Identify the key
characteristics of the
products and/or
services and their
significance to the
market.
Woolworths is concerned with selling groceries such as fruits, vegetables, fruit, meat and
packaged foods. It also seels magazine, beauty products, household products and many other
stationery items.
Most importantly it operates stores 995 stores across the whole country.
3. Review pricing policy
and analyse pricing
variables to determine
their effect on the
market.
It aims to be price competitive and offer great value for money compared with other retail
chains. According to the pricing policy the customers pay the same price for most of the
products. A new pricing strategy is psychological conditioning. The company has a new
announcement that they are moving the price of more than 20,000 products to round dollars
and no cents. Due to the new pricing policy there the other competitors are changing their price
policy and customers are more attracted towards Woolworths.
4. Analyse the significance to market outcomes of:
a. Promotional methods
The promotional methods incorporated in Woolworths are:
They have been constantly innovating the same; it offers various loyalty schemes for the
customers which include petrol pump discounts.
Fresh food people campaign.
Using online media, newsletter and magazines for effective promotion
Extensive deals, offers and discounts and gift cards to the customers.
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