Federated Co-Operatives Limited

Running head: MANAGEMENT OF CHANGE 1
Management of Change
Name
Professor
Course
Date

MANAGEMENT OF CHANGE 2
INTRODUCTION
What is the case about?
The entire case describes the aspects related to Federated Co-Operatives Limited (FCL).
The case study has elaborated on how the organization has been progressing as well as key
concepts needed to induce change. According to Chief Executive Officer Scott Banda, the
company needs to check on various issues that will instill change. The whole idea is that since
the formation of the organization there have been chaos that needs effective change as soon as
possible. Banda after meeting with the FCLs senior leadership team (SLT) they agreed to come
up with new strategies that will embrace improvement in the organization. According to the two
officials, the organization had lacked strong strategies that could gear the issue of progress. Most
of the weaknesses were found in the various departments within the organization. Therefore, for
the officials to run the organization effectively, they were to ensure necessary change is induced
thus meeting the goals and objectives of the organization.
The main factors/forces driving the need for change
Numerous aspects drive change in an organization (Altamony, Al-Salti, Gharaibeh &
Elyas, 2016 p.67). Most of the forces impacting change in the organization tend to handle key
challenges that deter the company from meeting the stipulated goals and objectives. From the
classwork, there are both internal drivers and external drivers of the change in an organization.
The whole case study has analyzed these two types of drivers. Therefore in the case study some
of the external and internal concepts that are driving change include;
First of all the issue of technology is one of the concepts that accelerates the change
needed in the organization. According to the CEO, the organization has been using outdated

MANAGEMENT OF CHANGE 3
information technology concepts. In the current business industry, every company is working
hard enough to conform to the innovation resulting from the use of technology (Buick et al.,
2015 p.345). Technology has become one of the main concepts that helps companies to meet the
desired goal and objectives. In the FCL Company, there is no IT support and that is why the
CEO together with the FCLs SLT has decided to come up with new strategies inducing the
technological aspect. Therefore, the whole analogy is that if the company fails to keep with the
pace of the technological advancement it will incur huge losses. To the CEO there is a need to
teach and educate the existing personnel on how to use the IT-related system thus meeting the
needs and mission of the organization. On another hand, technological advancement promotes
the change by improving the organizational relationship as well as organizational structure
(Cameron & Green, 2019 p.45).
Besides, the issue of workplace diversity in the FCL organization has also accelerated the
issue of change. Work diversity encapsulates the incorporation of various strategies such as
cultures and other human resources related aspects (Ceulemans, Lozano& Alonso-Almeida, 2015
p.45). In this manner, it becomes easy for the company to enjoy the impacts of using multiple
skills from different people thus meeting the organizational needs and objectives. In the case
study, the CEO has been advocated on the issue of talent management. At this level, the CEO is
categorical on allowing the organization to include different skills from various workers.
Chartzoulakis and Bertaki, (2015 p.123) cited that workforce diversity is the key aspect that
drives change. The whole concept is that the incorporation of the workers from different
backgrounds will tend to induce a new culture that in one way or the other will impact the
organization. The cultural diversity ensures that the workforce is conforming to the aspect of
globalization thus meeting the organizational vision and mission (Common, 2017 p.123).

MANAGEMENT OF CHANGE 4
On another hand, the issue of branding seemed to be another aspect of driving change in the FCL
Company. Based on the case study the CEO seemed more concerned with how to manipulate the
branding aspect in the company. Donnelly and Kirk, (2015 p.78) cited that branding as that key
aspect that shapes what the business should give to the customers in the marketplace. According
to the CEO of the FCL the company has not modified the branding after a long period of time.
Through this analogy, it means that most of its products and services provided by the
organization are not unique in the marketplace thus deterring it from enjoying the comparative
advantage. On another hand, the CEO advocated that they have to attract the customer's attention
thus surviving in the marketplace. The CEO also added that the company ought to identify
fundamental aspects that will help in designing new products that are of high quality. The whole
analogy is to ensure that all products designed by the company incurs huge profits as well as
meeting the needs and wants of the customers in the marketplace (Fernandez & Rainey, 2017
p.567).
DIAGNOSING THE PROBLEMS AND ANALYZING THE CASE
Identifying and analyzing the problems, challenges, and issues specific to change
management as found in the case
Multiple issues and challenges are characterizing the issue of management change in the
company. The whole concept is based on how the organization has failed to conform to change.
Therefore, according to the CEO the FCL Company is in danger and this IS supported by the
challenges facing it.
First of all the CEO has outlined how technology in the company is a big challenge. To him, the
company needs effective change. According to Hamann et al (2015 p.50) the technology aspect