Gold Coast And Its Relationship

Running head: MARKETING
Introduction to Tourism and Hospitality and Events
Name of the Student:
Name of the University:
Author Note:

1MARKETING
Executive Summary:
The objective of the report is to provide an investigation into Sea World Resort in Gold Coast
and its relationship with the hospitality, tourism and event industries. The report commences
with a brief overview of history and the current operations of the organization. The report also
provides an insight into the interaction of the chosen organizations with other organizations via
practical examples. The report also shows the impact of the socio-cultural, economic and
environmental trend on the chosen firm along with a mention of the strategies that it adopts in
dealing with the trends.

2MARKETING
Table of Contents
Introduction:....................................................................................................................................2
Brief Overview of the History and Current Operations of the Chosen Organization.....................2
Two Practical examples Showing How Chosen Organization Interact with other Organizations
within Hospitality, Tourism and Events Industries.........................................................................3
Impact of Socio-Cultural, Environmental & Economic Trend and Their Impact on the Operations
of Chosen Organization...................................................................................................................4
Two Strategies Implemented By Organization to Address Trends Highlighted Above.................5
Conclusion:......................................................................................................................................5
References:......................................................................................................................................7