Issues in Travel and Tourism Sector : Report
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Added on 2020-01-21
Issues in Travel and Tourism Sector : Report
Added on 2020-01-21
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CONTEMPORARY ISSUESIN TRAVEL AND TOURISM1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Issues currently driving change in the travel and tourism sector.....................................31.2 Analysing different issues................................................................................................4TASK 2............................................................................................................................................52.1 Current trends influencing change in the travel and tourism sector.................................52.2 Current trend prevailing in Brazil.....................................................................................6TASK 3............................................................................................................................................73.1 Travel and tourism businesses could respond to change..................................................73.2 Developing strategies.......................................................................................................93.3 Justification for strategies...............................................................................................10TASK 4..........................................................................................................................................114.1 Impacts on the performance of travel and tourism.........................................................114.2 Consequences of firms failing to response to the changing needs.................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................132
INTRODUCTIONTravel and tourism is one of the most leading sectors in the national and internationalmarket. The main reason of emerging tourism sector is determined as the rising aims ofentertaining and exploring new places. It is ascertained as the source of gaining high level ofincome by the country and its government (Swarbrooke and Horner, 2012). Similar to this, thereport is furnishing fruitful information about the current trend of travel and tourism in Brazil. Inaddition, the report is also specifying the factors related to changes and its impacts on thebusiness related to tourism industry. The report is also based on tourism business of First Choicewhich is providing range of services to all the tourists who focus on travelling in variouscountries for either business purpose or spending leisure time. TASK 11.1 Issues currently driving change in the travel and tourism sectorTourism sector in Brazil is determined as one of the most growing sectors and key factorof gaining economy value for its several regions. The country offers a wide range ofaccommodation, catering, transportation and other facilities to all the domestic and internationaltourists. It provides a combination of ecotourism and natural areas for exploring new places byone with friends, families and belongings (Cooper and Hall, 2012). The country is mainlyfamous for beaches, adventure travel, historical places and cultural beliefs which include3
Amazon rainforest, Rio de Janerio, Sao Paila City and Santa Catarina. But still, the country facesa great influence from some factors that are currently changing the market of travel and tourism,that are:Technological development – It is determined that technology has its major impact onelements related with the travel and tourism sector. The rising preference of technologicaladvancements has increased the strong connectivity among the countries and people.They are becoming aware and cognizance for searching new destinations and attractiveplaces (Evans, Stonehouse and Campbell, 2012). Along with this, rising social media andonline market presence also improves the tourism ratio in terms of the tourists.Rising security – Rise in terrorist activities has forced the government of many countriesto level the level of safety arrangements for making better environment for their societyand other communities. Enhancing rate of tourists and preference of tourist destinationare directing them to implement strong safety measures that are effective in decreasingthe impact and number of terrorist activities (Some of the Major Current IssuesConfronting Tourism. 2016). The incident like 9/11 attacks has influenced the market oftourists and airline industry which eventually results a negative response from all over theworld. Rising environmental awareness – It is the main force that drives change in the overallrate and level of travel and tourism in various countries. The environmental attractionsand its contribution help in achieving the interest of many travellers and visitors. Thus, itforces emphasize on the government and their local authorities to create and develop anature that is helpful in improving green tourism of the country. 1.2 Analysing different issuesIt is witnessed that there are many issues related with the country's capabilities andenvironment that presently affects the tourist market of Brazil. In that context, representatives ofgovernment are responsible to make amendments in order to reduce the level of such impactsand issues. Brazil generates billions of revenue every year from international tourist which isalso a great source of contributing in its overall income (Dickinson, Lumsdon and Robbins,2011). By analysing the world tourism report and Brazil present tourism market, it has beenascertained that the country is facing great downfall in the rate of tourists from past 4 years4
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