Jessops Europe Limited

Running Head: MARKETING
Organisation Analysis
Name of the Student
Name of the University

1MARKETING
Aims and Objectives of Organisations
Company A: Jessops Europe Limited
Jessops Europe Limited is a British company that manufactures and sales various
photographic equipments like camera, drones, lenses, video accessories and others. Since its start
up in 1935, it has come a long way and has grown considerably in the past few decades (Speed et
al. 2019). The main objective of the company is to provide best photographic experience to the
customers who will be able to click high quality images and videos with the devices sold by the
company. The aim of the company is to manufacture more advanced photographic equipments
and accessories that are aligned with the changing requirements of the customers.
Company B: Just Groupe Plc
Just Group Plc is a company that mainly provides financial help and solutions to the
people post retirement. They are basically a variant of banking type services that allow the
people post retirement receive financial backing for medical treatment and other purposes as well
as various products and services that support their wellbeing (Sun 2017). The company follows
its own unique business model that enables it to use a scalable operating model with superior risk
management and maximizing financial benefits.
Values of Organisations
Company A: Jessops Europe Limited
The main value of the organisation lies in the types of the products sold by the company
and the company’s eagerness to improve the products with the latest technology to fulfill the

2MARKETING
changing needs of the customers. The company provides significant value to the customers and
evolves the products based on the customer requirements and trends (Jones and Livingstone
2018). The company also includes teams of technically adept and skilled employees and
stakeholders who are able to identify the trends in the market and demands of the customers and
the products are developed and manufactured accordingly.
Company B: Just Groupe Plc
Just Group’s values lies in the customers only i.e. the company gives considerable
importance to the post retirement lives of people who needs financial benefits and solutions after
their working days are over (Heavey, Baxter and Birks 2019). The company provides various
financial solutions as well as products and services that benefit these categories of customers but
at the same time, the company generates high amount of revenue through the suitable use of
financial business model.
Types of Stakeholders in Organisations and their Expectations
Company A: Jessops Europe Limited
Since Jessops is generally a manufacturing and selling company, most of the stakeholders
assigned are technically skilled and adept. The stakeholders chosen must have high knowledge of
photographic instruments and equipments and should also be able to identify the main trends in
the market in terms of photography (Leatherbarrow and Fletcher 2014). The company constantly
updates and upgrades its products based on the technical development in the field and hence, the
stakeholders must be able to identify the beneficial technologies for this purpose. Furthermore,
the stakeholders must also be able to specify the customers’ requirements and assign
manufacture of devices that perfectly suit their needs and are also cost effective.