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Marketing
[Type the document subtitle]
3/25/2020
student name

Marketing 1
Contents
Collecting information and Forecasting Demand......................................................................2
Conducting Market Research.....................................................................................................3
Creating Long Term loyalty.......................................................................................................5
Identifying markets and segments..............................................................................................6
Analysing Consumer markets....................................................................................................7
References................................................................................................................................10

Marketing 2
Collecting information and Forecasting Demand
1. Demographic factors are being responsible in the target segmentation, this reflect that any
changes in demographic factors will also affect the segment or market targeted by the
company. For instance in public hospital concern the demographic factors include elderly
population increase, change in quality of life, birthdate, death rate, Age, income and similar
demographic factors. Considering these factors the services provided by the hospitals will be
changed. For instance in case increase in elderly population deflected target segments for
public hospital to be old age due to large population being above age of 60 which reflects
special care and services to be offered to such group. Similarly the demographics factor of
income that is Change in income levels of the population will also reflect the services and
price strategy offered by public hospitals. In case the government identify that the population
income level has been decreased and poorer and individuals have increased then the
government would serve more subsidies in case of healthcare in the nation through public
hospitals which also change the target segmentation for the company (Butler & McRae,
2014).
2. Major factors that have been influencing consumer behaviour are psychology, sociology,
anthropology and economics. Consumer behaviour towards public hospitals reflects taking
services from public hospitals for improvement of health, taking health services, and most
importantly taking services in economic or no cost policy. Therefore change in economic
trends for instance change in GDP of the country would impact the consumer behaviour
towards public hospitals. For instance in case an increase of GDP of a nation which reflect
increase in purchasing power for the consumers the customers may look for private hospitals
instead of public hospitals for more focused and enhanced or luxurious services offered by
private hospitals.

Marketing 3
3. For competing or sustain in a competitive market of hospitality industry, public hospitals
needs to consider technological change in order to keep the services of hospitality efficient
and up to the mark. There have been various technological changes identified in this industry.
For instance, the technologies that have considered technological advancement include
electronic health record, portal technology, and remote monitoring tools. Other than this the
hospitals include various other technological products that have enhanced the services and
process of offering services to the patients.
Conducting Market Research
4. Considering the market research conducted by public hospitals the method that is
approachable to research is through primary method that is considering service that hospitals
need to consider as part of marketing strategies. The public considering the market research
conducted by public hospitals the method that is approachable to research is through primary
method that is considering service that hospitals need to consider as part of marketing
strategies. The public hospitals need to consider customer satisfaction survey from the
existing and potential customers of the hospital. From this the questions must be related to the
needs and expectations of customers from a hospital, if those expectations were fulfilled from
public hospital for which the survey is being conducted, what improvement thus customers
prefer to suggest to the public hospitals to improve be patient service. The reason being
selection of survey method is that the current information will be collected by the marketers.
Moreover this will also reflect the research for influence of customer towards private
hospitals instead of public hospitals so as to sustain in the competitive edge (aihw.gov, 2019).
5. The suitable data for demand of Aboriginal demand could be collected from the
government articles and government publications that reflect the brief of health sector of
Australia. For example Australian institute of health and welfare reflect the statistics of