Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Marketing
• Environmental audit
• Segmentation and communication mix
• Boston Consulting Group (BCG)
• Conclusion
• References

Introduction
Marketing is refer as creating awareness about product and services
offered by company to enhance it sales by building positive
relationship with employees (Pike, 2015). Marketing include
conducting market research to identify needs of customer, promoting
and selling products by providing value to consumers.

Marketing
Marketing is a study which help and manage marketing activities of
business. Main motive of marketing is to attract more customer to
business products and services. Identifying needs of customers and
fulling it is ultimate objective of company. Knock out restaurant is also
based on this objective. This restaurant offers high quality and fresh
food to customer which is able to serve value to consumer.