Journal of International Business Studies doc

Running head: STRATEGIC ANALYSIS CRAFTING INTERNATIONAL STRATEGIES
STRATEGIC ANALYSIS CRAFTING INTERNATIONAL STRATEGIES
Name of the Student
Name of the University
Author note

Part 1
Air Canada had been registered as a charitable organisation in 2012 and it was
established on 1936 on April 11 in Ottawa, Canada.
The three companies that are a major threat to Air Canada are Etihad Airways, Emirates and
Qatar Airways.
Etihad Airways
 The company, Etihad, entered the market of Canada by partnering with other airlines.
The airline that it partnered up was with Air Canada.
 The strategy of collaborating with other airlines to enter the market was a smart
decision that was taken by the airlines as it brought them sales and brand recognition
in countries that they were entering in.
 The company by using partnership strategy also decreased the competition that it has.
Emirates
 The company had a direct mode of entry in the market of Canada.
 The company wanted to sell under its own name and to not have the sole market
share.
 The company directly exported in the Canadian market and offered variety of service
added values to the people for them to capture the majority of the market share.
Qatar Airways
 The Qatar Airways adopted the direct mode of entry to the Canadian Market
 Started with a few places in Canada and then after researching the market allowed
themselves in more places that helped them get more consumers.
 The company when entered the market had a restrictions on the frequency, capacity
and the number of airports that they could use.

Part 2
Etihad Airways
 The company Etihad Airways has a competitive advantage as it partnered with many
other airlines to increase its sales and have a wider consumer base.
 The company was fast in choosing the places that it would operate in.
 The airlines was quick in grabbing the opportunities that came its way and
successfully utilised it to their own benefit.
 The airline followed the code share system that allowed them to expand the network
with little investment into resources.
 The company has been a disruptor to the commercial airlines that are operating in the
market.
Emirates
 The company Emirates had a direct entry in the market and thus could easily capture
market shares.
 The people were aware of the brand and the brand image and thus they trusted the
brand.
 The company did not want their name to be tarnished if their partner did not provide
efficient service.
 The company diversified the investment that it had and made investments.
Qatar Airways
 The competitive advantage that the company has that it is known by a vast majority of
the people.
 The services that the airline provides are unmatchable, as they require high capital
investments.
 The working culture of the company being competent, productive and efficient also
provides a competitive edge.