Journal of University of Human Development

SWOT
Name of the Student
Name of the University
Author note

Introduction
 A strategic planning technique that helps to analyze project planning
or business competition is known as SWOT analysis.
 It is also known as SWOT matrix. It is an abbreviation of four
parameters.
 The strengths, weaknesses, opportunities and threats (SWOT) of
project planning or business competition can be identified by the
organization or person (McDonald, 2016).
 It helps to understand the internal and external environment of the
project or business.

Strength
 The advantages of the project or business is characterized by the
strength.
 It is the unique quality of the project or organization.
 It gives idea about the internal condition of the project or business.
 The competitive advantages of the project or business is denoted by
the strength.

Strength
 Thus, the strengthens separate the project or organization from the
other competitors.
 There are several examples of strengths such as unique technology,
loyal customer base, strong brand value and strong balance sheet
(Milhem, Abushamsieh & Pérez Aróstegui, 2014).
 These strengths motivate the organization to perform better than its
competitors.