Necessity of Managing The Customers

Running head: CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management
Name of the Student
Name of the University
Author Note

1CUSTOMER RELATIONSHIP MANAGEMENT
Table of Contents
Introduction:...............................................................................................................................3
Organizational Overview:..........................................................................................................3
Analysis of CRM of the organization:.......................................................................................4
Benefits towards the customers:.............................................................................................7
Conclusion:................................................................................................................................7
References:.................................................................................................................................8

2CUSTOMER RELATIONSHIP MANAGEMENT
Introduction:
With a precise focus on the increasing intensity of the business rivalry, the necessity
of managing the customers in an efficient manner, is increasing in a significant manner. The
monopoly of the market is observed to be decreasing in a rapid manner and under such
situation, various business industries are observed to be notably populated and the
sustainability of the business operations is getting affected. With a precise focus on the
increasing number of organizations entering the business market, the companies are facing
the necessity of managing the customer inputs in an efficient manner and at the same time,
the design of the products in accordance to the customer insights, is observed to be one of the
top priorities for the companies in retaining the customers in today’s competitive world of
business (Kotler et al. 2018). However, the incapability of the companies in managing their
customer relationship management system has the possibility of imposing considerable
amount of detrimental consequences. The paper discusses the business operations of one such
business organization named as Bun Me Coporation Pty. The selected organization is a
Vietnamese street food restaurant operating in various locations of Sydney. The paper
evaluates the customer relationship management system of the company and identifies the
area that requires a certain amount of improvement. With the findings, the paper also
formulates a set of activities that are required for the improvement of the capability of the
company in maintaining an efficient customer relationship.
Organizational Overview:
As mentioned the selected organization is Bun Me Coporation Pty. The organization
was established in the year 2013 and is a popular Vietnamese street food organization
operating in Sydney (Zomato.com 2019). The organization is able to develop a strong
reputation in delivering quality foods of Vietnamese cuisine and the strong presence of the