The topic of the proposal: Marketing scorecard for a future-proof marketing strategy: A study on setting Marketing and Sales KPIs to help drive organizational performance in government sector organizations in Abu Dhabi, UAE. The study can be proposed to be based on the public sector organizations in Abudhabi in the United Arab Emirates With an appropriate overview of the topic selected and how the study will be beneficial for the public sector organizations in AbuDhabi The proposed Aim of the study and the objectives should be logical, feasible and achievable in three years study period The study should clearly highlight the anticipated implications and scope of the study in the UAE Should have Literature Review with in-text citations, with clear indications of the proposed Research method, and Research Design for the current study with justification References in Harvard format and a timeline for 3 years doctorate program Please follow the research guidelines attached as i
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