Present Dynamic Environment Of Businesses

RUNNING HEAD: BUSINESS, SOCIETY AND THE PLANET
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Business, Society and the Planet

Business, Society and Planet
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Reflective Journal: Sustainable Business
In the present dynamic environment businesses are growing and influencing on lives of
people and the society to the greater extent. Due to aggressive expansion and growth it is a
questionable situation whether resources will remain for future generations or not. In the
situation, “the role of business and corporate social responsibility is hopelessly imbalanced
equation” (Crane,2010). In the light of the above statement, I would like to present the concepts
that I learned in first two lectures of this coursework included understanding of social, ethical
and sustainable business practices. According to Varra & Timolo, 2017 sustainability is
established on three pillars that are the society, business and environment. From this I analyzed
that human messed up with so many things so badly this impacted on environment and the
society negatively. In order to equate and balance this mess sustainability and corporate social
responsibility plays an important role. As per my choice and experience, I found the concept of
triple bottom line relevant that is applicable to the real world. The three bottom lines are profit,
the planet and people. The business impacts directly on these three aspects (Alhaddi, 2015).
People+ Planet= Social responsibility + Environmental responsibility
From first two lectures, personally I found the “story of stuff” confronting as it directly
hit to my visual learning preferences. Further, I have since discovered the story of Broke,
change and even bottled water. All these concepts are brilliant for a visual mind to make it
understand the role that society and environment play. On the other side, these lectures forced
me to think about actions of individuals as their behavior mainly shaped by education, family
background, culture, experiences and relationships. Hence, I underlined the fact that not only
education shape or influence action of others or there is no single method that help in to reduce
the negative impact of actions of business in the world. Further, during coursework, I observed
that emphasized on the concept of “quality of life”. Earlier, the quality of life is the idea of
living good life but lectures shocked me and helped me to realize what actually quality of life is
all about.
Now refreshing, the lectures that focused on forms of capital in business as there are six
forms of capital that are used by businesses. If I see the practical scenario, people are ruining the