Assignment on Reflective Journal- Sustainable Business

RUNNING HEAD: BUSINESS SOCIETY AND THE PLANET
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Reflective Journal- Sustainable Business

Business, Society and the planet
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Reflective Journal: Sustainable Business
Sustainability is defined as the meeting the requirements of people at present with limited
resources and taking care of future generation so that they meet their necessities in future
(Moscardo, Lamberton, Wells & Rowe,2013). In my opinion, sustainability is based on three
pillars that are business, society and environment. I felt that nowadays, human messed up with
each and everything so badly that sooner or later this impact badly on our lives. Here comes the
role of sustainable businesses and corporate social responsibility so that the human mess can be
balanced and equated. The concept of sustainability and ethical business practices learnt from
first two lecturers of this course.
As per my experience and choice, I found the Annie Leonard’s story confronting to the
current challenging situation. This story hits to my visual learning preferences and after that I
had discovered the story of change. All these examples and stories were good for mind to make
him understand the importance of environment and society as whole. It was attracting for me
because these directly connect me to the real world. These lectures pushed me to thought and
take action as an individual behavior is shaped by upbringing, experiences, education,
relationships, thoughts and culture within the room. However, no action of mine can change the
business activities and action of people that impacting on lives of others negatively. On the other
side, I observed during lecturers that students are confused about the term quality of life. As
people like me think that quality of life can only be attained through these activities and
resources. Benn, Edwards & Williams (2014), defined quality of life as a broad term that
includes subjective evaluation of both negative and positive aspects of life and an idea of good
life. My reflection from these lecturers are that all these concepts and theories helped me to
realize that quality of life and good life can be achieved with minimum resources and there is
need to reduce the impact of human activities and business activities in order to sustain human in
this planet.
However, if I see to the real world scenario, people are destructing species and
environment in order to gain good life and to strive for quality of life. There is a connection
between money and business and internal happiness of people that is directly or indirectly
harming the society, and the environment. I learnt from lecturers that the financial resources are