RUNNING HEAD: MANAGEMENT 0 MANAGEMENT 12 BUSINESS RESEARCH Introduction 2 Part-1 2 Literature review 2 Part-2 5 Qualitative research strategy and their application in management research 5 Part-3 7 Types of mixed methods 7 Conclusion 10 References 11 Introduction Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. For example, for conducting the research regarding the “impact of managing innovation and technology on organization performance topic” various innovation and technologies which