Research Methodologies

Research
Methodologies

Contents
SUBMISSION 1: Research Design Proposal..................................................................................3
Introduction............................................................................................................................3
Research Methodology...........................................................................................................3
Data Analysis 100...................................................................................................................4
Ethics, Values, Referencing and Presentation 100.................................................................4
SUBMISSION 2: Literature Review...............................................................................................4
Literature Review Introduction..............................................................................................4
Literature Review Main Body................................................................................................4
Literature Review Conclusion................................................................................................4
REFERENCES................................................................................................................................4

SUBMISSION 1: Research Design Proposal
Introduction
Research Aim: To identify the impact of innovation and technology for an organisation to take
competitive advantage over others. A case study on Nestle.
Research Objectives:
• To understand the importance of innovation and technology on the organisation.
• To identify the strategies that can be adopted by the organisation for incorporating
innovation and technology.
• To determine the impact of innovation and technology on an organisation.
Research questions:
• What is the importance of innovation and technology on the organisation?
• What strategies can be adopted by the organisation for incorporating innovation and
technology?
• What can be the impact of innovation and technology on an organisation?
Rationale of the research:
The research is conducted by the researcher with the aim of determining the impact of
innovation and technology within the Nestle as the organisation has been operating on a large
scale. With the help of this research various strategies are identified that can be adopted by the
company for efficiently managing and incorporating the innovation (Bark, Kragt and Robson,
2016). To facilitate this data will be gathered from different sources and analysed on the basis of
which the recommendations will be made to the company in context of the strategies that can be
adopted by them.
Research Methodology
Research methods: Research method defines the specific procedure in analysing and
collecting data. Research Method can be classified as quantitative and qualitative research
method where quantitative method emphasize focus on numerical data and qualitative research
method is based upon interpretation of data variable that can facilitate in-depth research
(Quinlan, 2019). Quantitative research method uses questionnaire, surveys etc. while qualitative
research method includes focus Group, content analysis, ethnographic research etc. For