Role of Promotional Strategies in Rural Market

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of Student
Name of University
Author’s Note

MARKETING MANAGEMENT1
ABSTRACT:
This report discusses about the marketing audit and TWOS analysis. It also runs a TWOS
analysis over ALDI and discusses about the possible strategies that the company can adopt in
order to mitigate the upcoming threats. The report also uses SMART objective principles to
identify the marketing objectives for ALDI. The marketing mix is also being conducted over
ALDI. The improvements of customer service that ALDI can implement in their process are also
being discussed in this report.

MARKETING MANAGEMENT2
Table of Contents
1.0 INTRODUCTION:....................................................................................................3
1.1 Background of ALDI Super Market:.....................................................................3
2.0 TASK 1:.....................................................................................................................4
2.1 Marketing Audit:....................................................................................................4
2.2 TWOS Analysis:....................................................................................................5
2.3 TWOS Analysis for ALDI Super Market:.............................................................5
3.0 TASK 2:.....................................................................................................................8
3.1 Marketing Objective:.............................................................................................8
4.0 TASK 3:...................................................................................................................10
4.1 Marketing Mix:....................................................................................................10
5.0 TASK 4....................................................................................................................12
5.1 Customer Service:................................................................................................12
5.2 Recommendations:...............................................................................................13
CONCLUSION:................................................................................................................14
REFERENCES:.................................................................................................................15

MARKETING MANAGEMENT3
1.0 INTRODUCTION:
Marketing plan or marketing strategy is a strategy that is being developed on the basis of
overarching strategic framework. It is often seen that marketing strategy and marketing plan are
incorporated under the same head. This kind of incorporation is common in the case of the small
companies who conduct one or two marketing campaign in a single financial year. The
marketing plan is mainly outlined on a monthly, quarterly or yearly basis. Marketing plan mainly
incorporates the value proposition of a business. The value proposition based on which the
organization will develop the marketing plan should state how their product will solve the
customer’s problem, how the product will benefit the company and what should be the unique
selling proposition of the product.
This report will investigate about the marketing strategy that ALDI Super Market has to
offer. In order to understand the marketing strategy of ALDI Super Market, this report
investigates about the marketing audit and the tools that are used for marketing audit. This report
also discusses about the TWOS analysis and the role it plays to identify the marketing strategy of
the company. TWOS analysis has been conducted on ALDI Super Market company. SMART
principle plays an integral part in any marketing strategy. The same has been conducted to
oversee the marketing position that ALDI Super Market adopts. The importance of customer
satisfaction in the business of ALDI Super Market is also being discussed in this report.
1.1 Background of ALDI Super Market:
ALDI Super Market also known as Albrecht Discount was first established in Essen,
Germany in 1913. In 1948, the company expanded and installed new retail shops all over the
world. The company has turnover more than €50 billion. The company has more than 10000