Market Analysis – Aldi Super Market.

Running head: MARKET ANALYSIS – ALDI SUPER MARKET
MARKET ANALYSIS – ALDI SUPER MARKET
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Author’s Note

MARKET ANALYSIS – ALDI SUPER MARKET1
EXECUTIVE SUMMARY:
This report tries to investigate about the internal and external environment of Aldi Super market.
In order to identify the external environment of Aldi Super Market, Porter’s 5 forces model and
PESTEL analysis has been conducted. The porter’s five forces model gave a complete idea about
the company’s situation in Australia. The threats that are still persists with the company can also
be analysed from the poster’s five forces model. In order to understand the factors that affect the
operations of the business, PESTEL analysis has been conducted. It can also be seen that Aldi’s
operation has been affected due to the political, economic, social, technological, ecological and
environmental of Australia. SWOT analysis is also being conducted to understand the
opportunities and strengths of Aldi Super Market. This report also tries to identify the issues that
Aldi is facing in Australian grocery market. The report also recommends the policies or
strategies that Aldi can adopt in order to mitigate the rising challenges.

MARKET ANALYSIS – ALDI SUPER MARKET2
Table of Contents
BACKGROUND:................................................................................................................4
PESTEL ANALYSIS:.........................................................................................................5
 Political – Legal Environment:..................................................................................5
 Economic Environment:............................................................................................5
 Social-cultural Environment:.....................................................................................6
 Technological Environment:.....................................................................................6
 Ecological Environment:...........................................................................................7
SWOT ANALYSIS:............................................................................................................7
 Strength:.....................................................................................................................7
 Weakness:..................................................................................................................8
 Opportunity:...............................................................................................................8
 Threats:......................................................................................................................8
PORTER’S 5 FORCES MODEL:.......................................................................................9
 Threat of New Entrant:..............................................................................................9
 Threat of Substitution:...............................................................................................9
 Bargaining Power of Suppliers:.................................................................................9
 Bargaining Power of Buyers:...................................................................................10
 Competitive Rivalry:...............................................................................................10
INTERNAL ANALYSIS:.................................................................................................11

MARKET ANALYSIS – ALDI SUPER MARKET3
FINDINGS:........................................................................................................................11
CONCLUSION:................................................................................................................12
REFERENCES:.................................................................................................................13