Strategic management of UBER

Running head: MANAGEMENT
Strategic management of UBER
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MANAGEMENT
Table of Contents
Definition of the goals and strategies.........................................................................................3
Goals of UBER......................................................................................................................3
Strategies of UBER................................................................................................................4
SMART Objectives of UBER................................................................................................4
Application of Marketing Strategies..........................................................................................6
References..................................................................................................................................7

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MANAGEMENT
Definition of the goals and strategies
Goals of UBER
Uber technologies is an American multinational ride hailing company that offers
various types of ride services like peer to peer ridesharing, ride service hailing, food delivery
and also bike rides (uber.com 2020). With an operating income of $3.033 billion, and more
than 30,000 employees, the company is one of the largest ride hailing services of the globe.
Some of the major goals of the company are as follows;
a. Putting an end to the private car ownership system- The management of Uber has
plans to develop such a system that there will be no need for the private cars to
operate. The system to totally mitigate the needs for the private car ownership system
has already started with the company providing a subscription plan for the customers.
These subscription plannings are of different categories based on the ride necessities
and the frequency of travel of the customers (uber.com 2020). However, the company
needs to provide great value for such offers as customers will search for all the
pleasures and luxuries of owning a car in such a system. On the other hand, the
company also claims these plans to be a big step towards the reduction in the carbon
emissions and pollution in air.
b. Taking over the reins of the public transportation system- The Company has plans to
take over all the different public transportation systems across the world. However,
the management of the organization has been able to manage just 1% of the total
aimed systems (Skok and Baker 2018). Though there have been some questions on
whether a profit seeking company like Uber could be allocated the total system of
public transportation, the presence of world quality safety standards and the
implementation of the technological standards can help the management to ensure